Topics

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

April 27th, 2012 by

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

Four Ways You’re (Probably) Not Using LinkedIn for PR

April 26th, 2012 by

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Four Ways You’re (Probably) Not Using LinkedIn for PR

April 26th, 2012 by

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Getting ‘Pinned’: Quick Tips for Pinterest Fame

April 26th, 2012 by

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

How to Use Facebook’s Timeline to Humanize Your Brand

April 25th, 2012 by

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.