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Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene. | MORE »

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How To Deftly Manage User Content on Facebook

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay. | MORE »

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Competitive Analysis: Setting Your Organization Apart From the Rest

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan. | MORE »

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CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired. | MORE »

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Throw the Right Pitch

Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media. | MORE »

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Tips for Finding Client Champions for Bylined Articles

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media. | MORE »

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Case Study: Healthcare Communications Co. Reaches Media Through Client-produced Articles

PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions. | MORE »

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Measurement, Social Media Biggest Public Affairs Hurdles

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. | MORE »

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Curing Leadership Lip Dislocation During a Crisis

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady. | MORE »

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Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity. | MORE »

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