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iPad Optimization: Make Your Site Ready for the ‘Middle’ Screen

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad. | MORE »

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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

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SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity. | MORE »

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Three Lessons in Building Your Local Reputation

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns. | MORE »

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Increase Media Coverage By Tying Your Story to a Larger Trend

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend. | MORE »

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