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Beer and Politics: Latch Onto an Issue That Resonates

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages. | MORE »

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PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized. | MORE »

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Seven Principles of Advocacy Communications

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions. | MORE »

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More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event. | MORE »

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Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences. | MORE »

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Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

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Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

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Charting the Industry: Do Product Stories Rule in Recession?

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say. | MORE »

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Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

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The Social CEO: How ‘Out There’ Should Your Leader Be?

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part? | MORE »

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