In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths.
Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere
Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them.
Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.
Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.
New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year.
Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills.