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Case Study: Writers Guild of America East Strikes Back With Communications

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits. | MORE »

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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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Media Opportunities Must Meet Goals Listed in Your Communications Plan

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting … | MORE »

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Best Practices for Philanthropic Employee Relations Initiatives

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project … | MORE »

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BEST PRACTICES FOR PHILANTHROPIC EMPLOYEE RELATIONS INITIATIVES

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project … | MORE »

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Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception. | MORE »

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Insomnia in the C-Suite: Comms Key to Mitigating Risks in Turbulent Economy

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of … | MORE »

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Using Twitter for Media Outreach: Start the Conversation

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is … | MORE »

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Twitter Resources

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best … | MORE »

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