Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.
The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.
Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.
New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.
Food-oriented pins are exceedingly popular on Pinterest.
Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company.
You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?