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Finding the Right Media Hooks for a CSR Story

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message: … | MORE »

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Crafting Compelling Messages That Resonate

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the … | MORE »

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Social Media Measurement Checklist

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full | MORE »

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Why an Information Ice Age Is on Its Way

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business … | MORE »

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Green is Fundamental to Business Strategies Despite Economy

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green … | MORE »

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10 Ways to Generate Buzz for Your Business

During the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures … | MORE »

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For Business Crises, Bad Press Doesn’t Fit the Crime

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the … | MORE »

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Join the Rest of the Company: Automate PR and Share

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or … | MORE »

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Give them Sustainability without Compromise

Sustainability sounded good when money was flowing in. But now that the economy is broken, business sustainability is taking a back seat to business survival. However, now more than ever, this is a time to … | MORE »

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 Web Access Vital to Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ … | MORE »

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