Topics


avatar

Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality … | MORE »

Comments Off

avatar

How to Expertly Prep Your Spokespeople for Video

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one. | MORE »

Comments Off

avatar

Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

Comments Off

avatar

PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

Comments Off

avatar

PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

2 Comments

avatar

Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

Comments Off

avatar

Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

Comments Off

avatar

Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

Comments Off

avatar

Journalists Open to Pitches Via Twitter

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches. | MORE »

Comments Off

avatar

Celebrity Spokespeople Yield Negative Ad Scores

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources. | MORE »

Comments Off