The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.
It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.
PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.
Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.