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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

How to Defend Reputation With Keyword Research

July 23rd, 2012 by

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

Tip Sheet: A Branding Agency Rebrands & Lessons Abound

July 23rd, 2012 by

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

6 Tips for Writing Eye-Catching News Release Subject Lines

July 23rd, 2012 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.