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Hunger Gains: Food Gets Most Pinterest Repins

Food-oriented pins are exceedingly popular on Pinterest. | MORE »

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Case Study: Siemens Industry’s Plantville Proves That Some Games Really Can Be Played at the Office

Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company. | MORE »

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Journalists in New Beats? Focus on Opportunities, Not the Headaches

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing. | MORE »

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Charting the Industry: Engage in Real Time for Better Outcomes

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors. | MORE »

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It’s a (Third) Party for Pinterest

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics. | MORE »

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24 PR Certainties for This Year—and Next Year

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them. | MORE »

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Obama’s Extended Campaign Messaging Hits YouTube

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes? | MORE »

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2012 Nonprofit PR Awards: Social Responsibility

The Office Depot Foundation and JKG Group won the 2012 Nonprofit PR Award for "Social Responsibility" for the "Office Depot Foundation National Backpack Program." | MORE »

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2012 Nonprofit PR Awards: Digital PR/Marketing

Winner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers … | MORE »

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2011 Nonprofit PR Awards: Social Media

Winner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni … | MORE »

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