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Dealing with the Rise of Green Consumer

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies). … | MORE »

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Ten Ways to Deal with the Media in a Crisis

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of … | MORE »

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Media Relations During a Crisis: Be Prepared, Then Execute

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one … | MORE »

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Web Analytics Take the SEGA Brand’s Robust Community-Building Campaign to the Next Level

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day. | MORE »

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Don’t Talk About Green

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This … | MORE »

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Once Upon a Time: Be a Master Storyteller

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers … | MORE »

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Hot Potato: Crisis Communications in a Web 2.0 World

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the … | MORE »

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Integrating CSR Into Your Business

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about … | MORE »

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SR Continues to Deliver Strong Returns

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so … | MORE »

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With Media Relations, Transparency Is Everything

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media, … | MORE »

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