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Pressing a Reporter on an Error: When to Make a Move

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis. | MORE »

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Leveraging WOM to Make Up for Shallow Pockets

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use. | MORE »

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PR News Q&A: Bill Schneider and the How-To’s of Media Relations

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference. | MORE »

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How CEOs Judge Comms Efforts: Gut Feel Out

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study. | MORE »

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Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

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Avoid the Firehose When Engaging Online

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across. | MORE »

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Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off. | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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Relevant Content Big B2B Challenge

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results. | MORE »

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Twitter Watch: Followers of Best Workplaces

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list. | MORE »

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