Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.
Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.
Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.
A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.
PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.
Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.
Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program
Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.