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Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first. | MORE »

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Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first. | MORE »

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How to Brief an Infographic Designer

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark. | MORE »

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PR and Customer Service: Every Customer Counts, Especially the Angry Ones

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

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