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Earned and Paid Media Make Beautiful Branding Music

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

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Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

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Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

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PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

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Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

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Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

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Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

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PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

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E-Mail Still King Despite Rise of ‘Mocial’ Comms 

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

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Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

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