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Spike Lee Takes Us Back to Twitter Basics

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter. | MORE »

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Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

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First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines. | MORE »

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E-Mail Still the Most Popular Digital Communication Platform

E-mail may still be the most popular form of digital communication, but social networking is not far behind. | MORE »

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NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

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Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

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Pinterest Listens to Users, Changes Terms of Service

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns. | MORE »

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Social Watch: Over Half of CEOs Engage on Twitter

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study. | MORE »

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‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation. | MORE »

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Management POV: Help Your New CEO Meet the Insomnia Challenge

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives. | MORE »

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