Topics


avatar

PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

2 Comments

avatar

Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

Comments Off

avatar

Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

Comments Off

avatar

Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

Comments Off

avatar

Working With Law Enforcement: Be Helpful Yet Unobtrusive

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police. | MORE »

Comments Off

avatar

PR News Q&A: Keys to Effective Influencer Measurement

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics. | MORE »

Comments Off

avatar

Harried Journos Need Your Story-Shaping Skills

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters. | MORE »

1 Comment

avatar

Journalists Open to Pitches Via Twitter

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches. | MORE »

Comments Off

avatar

Build Stronger Relationships: Take Digital Conversations Offline

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level. | MORE »

Comments Off

avatar

Match Social Media Strategy With Goals and Brand Values

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign. | MORE »

Comments Off