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When PR and Investor Relations Collide: Not a Doomsday Scenario

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees. | MORE »

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Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

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How to Prepare Execs for Presentations, Speeches

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker. | MORE »

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Navigate Dangerous Crisis Roads With Opinion Research

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way. | MORE »

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Big Brands Make Pilgrimage to TWTRCON SF

At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands. | MORE »

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Pressing a Reporter on an Error: When to Make a Move

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis. | MORE »

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Leveraging WOM to Make Up for Shallow Pockets

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use. | MORE »

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Few Brands Use a Cohesive Approach to Social Engagement

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged. | MORE »

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PR News Q&A: Bill Schneider and the How-To’s of Media Relations

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference. | MORE »

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How CEOs Judge Comms Efforts: Gut Feel Out

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study. | MORE »

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