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Leaders Globally Fall Short of the Public’s Expectations

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public. | MORE »

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6 Tips for Reaching the Hispanic Audience

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population. | MORE »

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Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In … | MORE »

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CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts. | MORE »

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Twitter Takes Even Bigger Role in NBA’s Business Strategy

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles. | MORE »

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Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce. | MORE »

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4 Quick Tips for Facebook Timeline Procrastinators

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance. | MORE »

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Skittles Caught in an Unforgiving Spotlight

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case. | MORE »

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Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

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Google Gets More Social With New Commenting System

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it. | MORE »

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