Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.
Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.
Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.
The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it.
Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.
Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship
PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.
The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.
Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.
Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media.
PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.