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Flexibility Drives C-Suite Media Training

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media. | MORE »

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

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Be Prepared: 5 Essentials For a Successful Media Interview

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews. | MORE »

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

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Mobile Phones Stay Connected to Social Networking Sites

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites. | MORE »

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Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media. | MORE »

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