At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL …
Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.
Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.
SEO Tactics for PR Success: Getting to the Top of Search Results One Thing, Suppressing Negative Posts Another Thing Entirely
MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar.
Learn as much about your energy bill as you do your phone bill, and other tips to revamp your organization’s energy efficiency.
Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds
When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.
According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.
While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.
With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.
Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.