Topics

Journalists Relying More on Industry Insiders for New Stories

July 3rd, 2012 by

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

Agency Health Improves as Billing Rates Rise

July 2nd, 2012 by

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Agency Health Improves as Billing Rates Rise

July 2nd, 2012 by

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.

5 Do’s and Don’ts For a Successful Media Tour

June 29th, 2012 by

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.