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PR Measurement in 2011: Show the Science, But Trust Your Instincts

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year. | MORE »

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The ABCs of Social Media: Authenticity, Boldness and Credibility

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you? | MORE »

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Internet Usage Linked to Household Income

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets. | MORE »

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Customer Service Slow to Adopt Social Media Strategies

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them. | MORE »

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Savvy Consumers Question ‘All-Natural’ Product Labels

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products. | MORE »

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Corporate America Failing to Meet Public’s Expectations

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011. | MORE »

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Measurements Tenets to Live By: The Barcelona Principles

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines. | MORE »

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Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell

After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves. | MORE »

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Communicators Boost Budgets, Eye E-Mail

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets. | MORE »

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Companies Not Yet ‘Like’-ing Social Media Customer Feedback

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback. | MORE »

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