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Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce. | MORE »

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Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever. | MORE »

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Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter. | MORE »

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4 Quick Tips for Facebook Timeline Procrastinators

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance. | MORE »

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Skittles Caught in an Unforgiving Spotlight

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case. | MORE »

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Google Gets More Social With New Commenting System

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it. | MORE »

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Make Your Social Media Policy a Living Document

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies. | MORE »

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Spike Lee Takes Us Back to Twitter Basics

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter. | MORE »

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Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

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First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines. | MORE »

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