While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.
A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience.
Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.
Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.