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PR News Q&A: Separating the ‘Real’ Data From the Flawed

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice. | MORE »

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Integrating Blogging and Media Relations: A Roadmap For Success

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press. | MORE »

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Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

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Online Shoppers Covet Customer Service, Reputation

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall. | MORE »

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Strategic Partnerships: Philanthropy’s New Normal

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient. | MORE »

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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according … | MORE »

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Charting the Industry: Expert Insight Drives Agency Media Efforts

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media. | MORE »

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Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources. | MORE »

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To Best Leverage Facebook, Follow the ‘Rules of the Road’

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign. | MORE »

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