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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

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Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

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CSR Reporting: Data Is Only a Third of the Communications Equation

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

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Casey Anthony Jurors Offered Opportunity to ‘PR Up’

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.

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Is It Bedtime for Using One’s Children as a Talking Point in Messages?

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?

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News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

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Another Good Reason for Doing Good

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.

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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

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