Topics


avatar

Ford and General Mills Among Corporate Ethics Leaders

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership." | MORE »

Comments Off

avatar

Echoes of Hawthorne Effect in Social Media Age

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees. | MORE »

Comments Off

avatar

Education, Messaging Drive Effective Government Comms

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years. | MORE »

Comments Off

avatar

Case Study: Verizon Communications Team Goes Behind the Scenes And In Front of the Media for Its NYC FiOS TV Launch

Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York. | MORE »

Comments Off

avatar

Influencers Vary Widely

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events. | MORE »

Comments Off

avatar

Report: 2009 PR Salaries Cut and Bonuses Slashed

A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009. | MORE »

Comments Off

avatar

Ten Billion Tweets Served: Twitter Usage in PR Efforts Still Evolving

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool. | MORE »

Comments Off

avatar

Influencer Mapping: Identifying and Mobilizing Key Constituents

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible. | MORE »

Comments Off

avatar

Measurement Conference: Proving ROI With Quantifiable Terms

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs. | MORE »

Comments Off

avatar

PR Measurement Lumbers Into the Digital Age

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide. | MORE »

Comments Off