When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.
Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green.
Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis.
Winner: Caffeine Communications/Warshafsky Law Firm – Don’t Risk It Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that …
In 2010, Pizza Hut’s Leslie Brunt helped the organization secure a partnership with prominent actor and children’s author John Lithgow that led to the donation of more than 50,000 meals to Haiti Relief.
Lockheed Martin’s Go Green Campaign covered a wide range of environmental initiatives, from reducing the company’s impact in water usage, landfill waste and energy usage to to creating 150 Green Zones, including one in Afghanistan.
After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight.
Carmichael Lynch Spong stepped up to the plate during the Minnesota Twins’ 2010 season by donating money and community service hours to match each of the Twins’ 749 runs batted in.
Pharmaceutical giant Novartis’ comprehensive CSR package features partnerships with groups like the World Health Organization and IBM in order to fight malaria, tuberculosis and leprosy through its access-to-medicine programs.
CA Technologies chose Earth Day 2010 to launch its company-wide volunteer program, inspiring employees to participate in activities across the globe helping local nonprofits and earning the company significant environmentally-focused coverage.