Topics


avatar

Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly. | MORE »

Comments Off

avatar

Measuring Your Influencers: Relevance Precedes Popularity

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor. | MORE »

Comments Off

avatar

Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study. | MORE »

Comments Off

avatar

PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs). | MORE »

Comments Off

avatar

Tablet Sales to Soar, With iPad Leading the Charge

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study. | MORE »

Comments Off

avatar

Public Divided on WikiLeaks’ Document Dump

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents. | MORE »

Comments Off

avatar

Investing in Wellness Programs: Measurement Is Lacking

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs. | MORE »

Comments Off

avatar

Want to Dig Deeper Into SEO? Follow the Experts

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track. | MORE »

Comments Off

avatar

Exploring the Veteran’s Mind to Achieve Campaign Success

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort. | MORE »

Comments Off

avatar

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent. | MORE »

Comments Off