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Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.

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Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long … | MORE »

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Charting the Industry: PR and Corporate Boards—A Critical Link

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.

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The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

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PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.

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Procter & Gamble Thinks Outside the Checkbook

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

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Staged White House Photos Nixed

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.

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2011 CableFAXIES Awards: Media Relations Campaign

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.

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New Item to Add to Crisis Plan: Hacker Attack Response

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

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