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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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Are Communications Execs Losing Interest in Social Media?

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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Consumers Don’t See Value in Sharing Personal Data

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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CMOs Can’t Get Grip on Digital/Social Platforms  

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking. | MORE »

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Transparency Key to Keeping the Vitriol Out of Political Donations

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates. | MORE »

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iPad Optimization: Make Your Site Ready for the ‘Middle’ Screen

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad. | MORE »

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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

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