Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.
PR pros should be careful about collecting personal data, as consumer are wary of sharing their information.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking.
Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.