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Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

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Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

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Charting the Industry: Do Product Stories Rule in Recession?

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say. | MORE »

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Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

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The Social CEO: How ‘Out There’ Should Your Leader Be?

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part? | MORE »

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Sustainability Mind-Set Vital to Corporate Success

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success. | MORE »

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Get the Inside Scoop: How Story Mining Can Boost a Brand

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews. | MORE »

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Twitter Watch: Republican Lawmakers More Apt to Tweet

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital. | MORE »

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PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking. | MORE »

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Self-Police Your Green Claims Now, Don’t Be Sorry Later

Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural. | MORE »

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