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Nearly Half of Employers Unhappy With Worker Performance

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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Sustainability Stagnant in Packaging

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics. | MORE »

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Young Americans Pledge Allegiance to Apple, Oreos

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores. | MORE »

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Tips for Building the Ultimate Facebook Team

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected. | MORE »

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