Topics

Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

May 14th, 2012 by

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

May 14th, 2012 by

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

May 14th, 2012 by

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.