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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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Advances in Crisis Communications Tied to Social and Natural Upheavals 

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement. | MORE »

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Charting the Industry: Digital Execs Stuck on Stale Social Metrics

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns. | MORE »

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Are Communications Execs Losing Interest in Social Media?

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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Consumers Don’t See Value in Sharing Personal Data

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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