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Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying Results

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit. | MORE »

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Pause Before You Publish: Lessons From Dan Gilbert’s ‘LeBron Letter’

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive. | MORE »

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Case Study: Nonprofit Orgs Learn Social Media via Comcast-supported Training Program

A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership. | MORE »

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PR Pros: Employee Communications Efforts Lacking

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement. | MORE »

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Message Control: Changing the PR-Journalist Dynamic

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency. | MORE »

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Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution. | MORE »

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Student Communications Agencies Groom Entry-Level Applicants

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession. | MORE »

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The Four Most Important Uses of Social Media for B2B

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about. | MORE »

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Adjusting to Back-to-Basics Consumers

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react? | MORE »

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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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