While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.
While most company executives maintain that their organization has a crisis plan in place, less than a third feel confident in their company’s ability to adequately respond during a crisis.
Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.
Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.
Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise
â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just …
When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?