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How to Make a Slippery Media Pitch Stick

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for. | MORE »

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Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value … | MORE »

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Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value … | MORE »

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Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity. | MORE »

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Executive Branding Critical as Visibility Becomes a Clear Objective

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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A Crowdsourcing Misfire From Moleskine

Moleskine’s call for entries for a design contest has alienated a segment of its customer base. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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