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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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Visual Value: Questioning Your Video ROI? Consider These Points

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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Get Ready for Takeoff: A Google+ Flight Checklist

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation. | MORE »

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Few Companies Supremely Confident in Crisis Response

While most company executives maintain that their organization has a crisis plan in place, less than a third feel confident in their company’s ability to adequately respond during a crisis. | MORE »

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Exxon Writes Its Own PR Rules

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government. | MORE »

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Macy’s Misses With Martha Recall

No company likes product recalls, but they do offer a way to communicate with customers on a more human level. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas. | MORE »

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