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Pinterest Users in a Buying Mood

More than one in four online consumers aware of sites like Pinterest have used them to make purchases. | MORE »

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Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

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Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

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To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain. | MORE »

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To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain. | MORE »

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Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

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Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

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Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

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Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

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Pinterest Users in a Buying Mood

More than one in four online consumers aware of sites like Pinterest have used them to make purchases. | MORE »

Comments Off