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Consumers Demand Greater Corporate Responsibility

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities. | MORE »

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list? | MORE »

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list? | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways. | MORE »

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When Pitching Deal Bloggers, Don’t Be Frugal With Information

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5. | MORE »

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2011 Digital PR Awards – Contest/Game

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film … | MORE »

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2011 Digital PR Awards – New Site

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source … | MORE »

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