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How to Write Subject Lines That Intrigue, Engage

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind. | MORE »

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As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs. | MORE »

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One-Way Techies; Global Marketing Misses Mark

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks … | MORE »

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Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end. | MORE »

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Tying a Company’s Brand Message to Its Green Message

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive … | MORE »

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Business Information Publishers Combat Trend of Email Click Fatigue

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline. | MORE »

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For Best Brand-Building Results, Listen Up!

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them. | MORE »

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Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return

H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists. | MORE »

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Traditional Media Relations Tactics Still Apply on the Social Web

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch. | MORE »

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PR Time Machine: How Would You Media Train Don Draper?

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal. | MORE »

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