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Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

May 7th, 2012 by

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

How to Prevent Event Snafus With Proper Planning

May 7th, 2012 by

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.