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Trust in Biz Takes a Turn—for the Best

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a … | MORE »

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BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active … | MORE »

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Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the … | MORE »

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What to Wear for an On-Camera Interview

Tips on how to look your best wardrobe-wise when doing an on-air interview. | MORE »

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Best Practices for Launching an Environmental Stewardship Campaign

Following are several tips that will help you craft an effective program. | MORE »

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Listening to Customer Complaints…

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block. | MORE »

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Tips for Improving Media Relations to Meet PR Goals

Following are a four tips to maximize your media relations efforts while meeting your PR objectives: | MORE »

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Set Objectives for Your Measurement Success

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective. | MORE »

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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable … | MORE »

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