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Inspire Employees to Participate in a Company’s Green Initiative

Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start. | MORE »

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PR News Q&A: Yanique Woodall and the 24/7 E-Commerce World

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned. | MORE »

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Apply Social Gaming Strategies to Win Public Relations Battles

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it. | MORE »

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Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene. | MORE »

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How To Deftly Manage User Content on Facebook

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay. | MORE »

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Competitive Analysis: Setting Your Organization Apart From the Rest

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan. | MORE »

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CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired. | MORE »

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Tips for Finding Client Champions for Bylined Articles

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media. | MORE »

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Case Study: Healthcare Communications Co. Reaches Media Through Client-produced Articles

PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions. | MORE »

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Measurement, Social Media Biggest Public Affairs Hurdles

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. | MORE »

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