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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

3 Tips to Build Your Personal Brand on LinkedIn

August 3rd, 2012 by

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

3 Tips to Build Your Personal Brand on LinkedIn

August 3rd, 2012 by

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

Corporate Reputation and Single vs. Multiple Brands

August 2nd, 2012 by

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Corporate Reputation and Single vs. Multiple Brands

August 2nd, 2012 by

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Universities ‘Admit’ Social Outreach Has Advantages

July 31st, 2012 by

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

Social Media Mavens Talk Digital PR Strategy (Videos)

July 31st, 2012 by

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.