Topics


avatar

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

Comments Off

avatar

Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

Comments Off

avatar

Community Involvement Strategies: Be Nice, But Be Smart, Too

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program. | MORE »

Comments Off

avatar

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

Comments Off

avatar

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

Comments Off

avatar

Grumblings From the JetBlue Cockpit Are Loud and Clear  

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation. | MORE »

Comments Off

avatar

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011 … | MORE »

Comments Off

avatar

Full-Service Firms Trump Digital-Only

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term. | MORE »

Comments Off

avatar

Social Content Stokes Spending

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand. | MORE »

Comments Off

avatar

LIRR Talks and Walks In Its Official Statement

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff. | MORE »

Comments Off