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SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity. | MORE »

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Three Lessons in Building Your Local Reputation

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns. | MORE »

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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Media Engagement Viewed as a Dating Game

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets. | MORE »

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How to Practice Media Basics—But With a Twist

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives. | MORE »

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Consumers Demand Greater Corporate Responsibility

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities. | MORE »

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list? | MORE »

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