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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009. | MORE »

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Supermarkets and Computer Companies Tops in Public Perception

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

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Flirting With Disaster: Five Avoidable Missteps During a Crisis

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks. | MORE »

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