For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.
Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions
â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011 …
Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.
Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.
Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.