B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.
These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.
More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day
The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.
Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.
A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.
This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?