Topics


avatar

Online Users Start to Focus on Reputation Management

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults. | MORE »

1 Comment

avatar

Consumers Seek a Voice in Corporate Decision-making

According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business. | MORE »

1 Comment

avatar

Inspire Employees to Participate in a Company’s Green Initiative

Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start. | MORE »

Comments Off

avatar

CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green Initiative

Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders. | MORE »

Comments Off

avatar

Dream Teens

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study. | MORE »

Comments Off

avatar

How To Improve Your FAQs, or Consider Alternatives

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats. | MORE »

Comments Off

avatar

Oil Spill: Crisis Experts Reveal Key PR Gaffes

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint? | MORE »

Comments Off

avatar

Starting a Grassroots Movement: Take a Page From World of Politics

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts. | MORE »

Comments Off

avatar

PR News Q&A: John Deveney on the Importance of Citizen Journalists

Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros. | MORE »

Comments Off

avatar

Immortalize Your Press Releases Online via SEO

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience. | MORE »

Comments Off