Topics

Showing Off Your CEO? Get to Know Their Personal Story First

May 10th, 2012 by

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Pinterest Stress? New Plug-In May Be What the Doctor Ordered

May 10th, 2012 by

Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.

Pinterest Stress? New Plug-In May Be What the Doctor Ordered

May 10th, 2012 by

Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.

Lockheed Martin Takes Happy Flight on Twitter During ’60 Minutes’

May 9th, 2012 by

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

Lockheed Martin Takes Happy Flight on Twitter During ’60 Minutes’

May 9th, 2012 by

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

Key to Feel-Good Social Media: Prompting Self-Disclosures

May 9th, 2012 by

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Key to Feel-Good Social Media: Prompting Self-Disclosures

May 9th, 2012 by

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.