Topics


avatar

How to Prepare Execs for Presentations, Speeches

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker. | MORE »

Comments Off

avatar

Navigate Dangerous Crisis Roads With Opinion Research

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way. | MORE »

Comments Off

avatar

Big Brands Make Pilgrimage to TWTRCON SF

At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands. | MORE »

Comments Off

avatar

Pressing a Reporter on an Error: When to Make a Move

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis. | MORE »

Comments Off

avatar

Leveraging WOM to Make Up for Shallow Pockets

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use. | MORE »

Comments Off

avatar

Few Brands Use a Cohesive Approach to Social Engagement

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged. | MORE »

Comments Off

avatar

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference. | MORE »

1 Comment

avatar

How CEOs Judge Comms Efforts: Gut Feel Out

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study. | MORE »

Comments Off

avatar

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

Comments Off

avatar

Avoid the Firehose When Engaging Online

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across. | MORE »

Comments Off