Topics

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

Content Marketing for Small Businesses in 3 Easy (sort of) Steps

September 6th, 2012 by

Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.

To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.