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Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution. | MORE »

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Student Communications Agencies Groom Entry-Level Applicants

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession. | MORE »

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The Four Most Important Uses of Social Media for B2B

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about. | MORE »

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Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein. | MORE »

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Adjusting to Back-to-Basics Consumers

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react? | MORE »

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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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Hoax Releases Hit Newswire Services

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy. | MORE »

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In a Crisis, Attitude Is Everything

Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident. | MORE »

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B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

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BP Oil Spill Response: Digital Lessons Learned

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective. | MORE »

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