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A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging. | MORE »

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Site Registration a Deterrent to Return Visits

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it. | MORE »

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Newspaper Web Sites Attract Billions of Views Online Each Month

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power. | MORE »

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How to Attract Secondary Audiences Through Facebook and Twitter

Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year. | MORE »

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Know the Drill: Tips on Crisis Planning

Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills. | MORE »

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Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady. | MORE »

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Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations. | MORE »

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PR News Q&A: Separating the ‘Real’ Data From the Flawed

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice. | MORE »

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Integrating Blogging and Media Relations: A Roadmap For Success

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press. | MORE »

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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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