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Imperatives for Successful Change Management Initiatives

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization. | MORE »

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What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand. | MORE »

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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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Quick Study: Businesses Strengthening Sustainability Commitment; Economy Excites CMOs—Social Media Budgets to Rise

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69% … | MORE »

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How to Get in Consumer Reports’ Good Graces

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process. | MORE »

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Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency. | MORE »

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PR Myth of the Month: Tracking Competition and PR Objectives

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths. | MORE »

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Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

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How to Create On-Point CSR Reports That Pop

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report. | MORE »

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A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging. | MORE »

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