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Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages. | MORE »

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Media Mix-ology: Start With Science And Add a Splash of Intuition

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction. | MORE »

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PR News Q&A: Sally Falkow on Google’s Content Crackdown

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page. | MORE »

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Making Your Internal Content Public One ‘Message of the Day’ at a Time

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders. | MORE »

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Taking Trading Cards on the Road: Tips for Mobile Tours

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group. | MORE »

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Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore. | MORE »

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Corporate Success Linked to Smaller, More Diverse Boards

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds. | MORE »

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Hoop Fans Add Social Media to Madness

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament. | MORE »

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Risk Communication Formula: Avoid Half-Truths, Manage the Outrage

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome. | MORE »

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Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News. | MORE »

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