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YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros. | MORE »

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Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

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How to Take an Online Conversation Offline

Not all conversations between brands and their audiences should have the entire Web as an audience. | MORE »

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2011 PR People Awards – Social Media Professional of the Year

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations. | MORE »

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2011 PR People Awards – Social Media Professional of the Year

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations. | MORE »

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2011 PR People Awards – Media Relations Professional of the Year

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media. | MORE »

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2011 PR People Awards – Media Relations Professional of the Year

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media. | MORE »

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2011 PR People Awards – CSR Leader of the Year

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown." | MORE »

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2011 PR People Awards – CSR Leader of the Year

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown." | MORE »

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2011 PR People Awards – Blogger of the Year

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic. | MORE »

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