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Despite Multitasking, Consumers Still Drawn in by TV

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads. | MORE »

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Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

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Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

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PR News Q&A: The Long Tail of Content Sharing on Facebook 

PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity. | MORE »

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Online Video Viewership Continues to Grow Dramatically in U.S.

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods. | MORE »

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Top Performing Charities Outpace For-Profits in Blogging & Social Media

Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages. | MORE »

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Disgruntled Consumers Speak Out Online

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends. | MORE »

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Consumer Loyalty Programs Miss Mark 

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all. | MORE »

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Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste. | MORE »

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Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

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