Topics


avatar

Ethics High On Agenda at PRSA International Conference

Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote. | MORE »

Comments Off

avatar

Kids’ ‘Entertaining’ Talk

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment. | MORE »

Comments Off

avatar

Texting Shows Biz Promise in U.S. and U.K.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals. | MORE »

Comments Off

avatar

Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences. | MORE »

Comments Off

avatar

Leverage Brand Evangelists via Facebook Groups

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook. | MORE »

Comments Off

avatar

Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging. | MORE »

Comments Off

avatar

Charting the Industry: Do Product Stories Rule in Recession?

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say. | MORE »

Comments Off

avatar

Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly. | MORE »

Comments Off

avatar

Sustainability Mind-Set Vital to Corporate Success

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success. | MORE »

Comments Off

avatar

Get the Inside Scoop: How Story Mining Can Boost a Brand

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews. | MORE »

Comments Off