With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.
When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.
Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.
Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections
Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.