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Corporate Distrust Still High Among American Consumers

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust. | MORE »

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Live Event Attendees Value Personal Interactions

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement. | MORE »

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

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IABC World Conference: When Thought Leadership Goes Bad

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands. | MORE »

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Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing. | MORE »

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Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms. | MORE »

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Community-Minded PR Hiring Bucks Unemployment Trend

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions. | MORE »

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