Topics


avatar

Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study. | MORE »

Comments Off

avatar

PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs). | MORE »

Comments Off

avatar

Tablet Sales to Soar, With iPad Leading the Charge

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study. | MORE »

Comments Off

avatar

Public Divided on WikiLeaks’ Document Dump

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents. | MORE »

Comments Off

avatar

Investing in Wellness Programs: Measurement Is Lacking

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs. | MORE »

Comments Off

avatar

Want to Dig Deeper Into SEO? Follow the Experts

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track. | MORE »

Comments Off

avatar

Exploring the Veteran’s Mind to Achieve Campaign Success

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort. | MORE »

Comments Off

avatar

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent. | MORE »

Comments Off

avatar

Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the … | MORE »

Comments Off

avatar

Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases. | MORE »

Comments Off