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Can Airbnb Recover From Its Own Housing Crisis?

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.

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Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

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Venue Menu: Event Success a Tall Order Without Key Steps

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.

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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of … | MORE »

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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

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Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

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