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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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Execs Wary of Sustainability Efforts

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts. | MORE »

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Local News Going Mobile

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers. | MORE »

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8 Questions to Ask Before Working With an NGO

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs. | MORE »

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Data Point: Plane Crisis Cracks Southwest’s Social Media Armor

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral. | MORE »

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Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general … | MORE »

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Living a Cause: Six Steps to Philanthropic Impact and Effective Communication

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices. | MORE »

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M&A Comms: Straddling the Line Between Too Much, Too Little Info

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures. | MORE »

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Words as Weapons: Weighing Controversy’s Place in PR

For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics. | MORE »

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Tip Sheet: Leverage Convergence for Public Affairs Success

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful. | MORE »

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