Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence …
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.
Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.
While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.