For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.
Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.
Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.
Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.
Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions.