Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.
At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands.
Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.
Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.
Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.
The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.
More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study.
Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines
PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.
A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.
While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.