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Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.

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You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

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Tip Sheet: Five Steps to Retaining Top Comms Talent

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

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Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

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Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

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Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

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Facebook’s New Feed Feature: What Does It Mean for PR Pros?

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

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Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

 | MORE »

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