While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.
There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.
Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.
As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.
Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.
The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.
Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.
Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.
Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.