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Charting the Industry: Bridging the IR/PR Crisis Disconnect

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place. | MORE »

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Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities. | MORE »

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PR’s ROI: Still Elusive to Many, But New Methods, Metrics on the Way

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise. | MORE »

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Social Media Worth the Effort for Small Biz 

For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure. | MORE »

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Reputation Drives Brand Valuation

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value. | MORE »

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Journalists Follow PR Pros on Social Media 

It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting. | MORE »

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A Plan for the Unprepared: First 3 Steps to Take in a Crisis

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis. | MORE »

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Hitting a Moving Target: Targeting Audiences on the Go With Mobile

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically. | MORE »

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One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page? | MORE »

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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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