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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war | MORE »

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A Spike in Online Holiday Spending

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+. | MORE »

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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+. | MORE »

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Four Media Tricks of the Trade to Watch Out for During a Crisis

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis. | MORE »

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Face-to-Face Lives On: Meetings to Increase in 2012

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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