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More Seniors Using the Web—Women Outpace Men

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age. | MORE »

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CMOs to Increase Social Media Focus in 2010

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers … | MORE »

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Tips for Executing a Global CSR Campaign

What companies should consider when executing a global CSR effort. | MORE »

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Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom

n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs. | MORE »

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Build Your Brand the Social Way

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move. | MORE »

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Navigating the New Media World: How to Reach Key Influencers

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources. | MORE »

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Responsibility from the Inside Out: Going Green Starts with Internal Awareness and Action

Remember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?”  Corporate America is adhering to that same sage advice. A closer look at … | MORE »

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Measuring Social Media: More Than Fans and Followers

It’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion. | MORE »

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How Not to Create a Crisis: Countering Online Criticism and Avoiding the Streisand Effect

You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.

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Countering Online Criticism and Avoiding the Streisand Effect

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name. | MORE »

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