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Want to Make a Living Record of Your Organization’s Insights? Think Inward

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts. | MORE »

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Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from … | MORE »

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Crisis Management, Social Media Among Top Concerns for Nonprofits

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations." | MORE »

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PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences. | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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Five Key Steps to Implementing Successful Green Initiatives

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green. | MORE »

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Social Media and Crises: Identify Audiences Before You Need Them

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis. | MORE »

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2011 Legal PR Awards: Client Newsletter

Winner: Duane Morris – Duane Morris Alumni Program Looking to tap a distinguished alumni network of more than 2,000 legal pros for business leads and valuable networking connections, in 2010 law firm Duane Morris created … | MORE »

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CSR Awards: Corporate/Community Partnership

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.
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2011 CSR Awards: Workplace Innovation

Deloitte brought fun sustainability concepts to employees’ children and their friends from New York City to India through a bevy of interactive surveys, tips and green projects. | MORE »

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