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Online Shoppers Covet Customer Service, Reputation

Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall. | MORE »

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Strategic Partnerships: Philanthropy’s New Normal

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient. | MORE »

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Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

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Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according … | MORE »

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Corporate Counsel: The Ethical Imperative in the Social Media Age

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging. | MORE »

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PR News Q&A: Solving the Social Media ROI Conundrum

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more. | MORE »

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Small Businesses Have Big Plans for Marketing in 2011

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works. | MORE »

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Case Study: In Promoting Its NYC Service, Southwest Airlines Proves Experiential PR Can Fly With Cool Park Porch

Eschewing a traditional media blitz for its new presence at New York’s LaGuardia Airport, Southwest goes upscale and face-to-face with a porch in a popular NYC park. | MORE »

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Quick Study: Small Businesses Up Online Spend; CEOs Flock to Davos; Digital Outsourcing on the Rise; Midterm Voters Go Social

â–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to … | MORE »

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Charting the Industry: Banks Need Customer-Focused Messaging

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers. | MORE »

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