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2011 PR People Awards – Social Media Professional of the Year

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations. | MORE »

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Gov. Brownback Gets an F in Social Media

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech. | MORE »

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4 Do’s and 4 Don’ts of Using Facebook as a PR Tactic 

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid. | MORE »

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Klout Gives PR Pros Another Reason to Be on Google+

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool. | MORE »

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Qantas Takes a Nose-Dive on Twitter

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results. | MORE »

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Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

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Decreased Consumer Budgets Hit Entertainment Hardest

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints. | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Companies Overlooking Online Customer Feedback

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback. | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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