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Don’t Wait for the Rebound to Invest in Staff Loyalty

The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise. | MORE »

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Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold. | MORE »

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How to Reinvent, Recharge Press Releases With SEO Tactics

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques. | MORE »

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Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?

Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises? | MORE »

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Social Media to Have More Strategic Focus in 2011

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite. | MORE »

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PR News Q&A: Tim Marklein Takes Measure of the Changes Coming to PR Measurement in 2011

In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple. | MORE »

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Virtual Crisis Competition Fosters Students’ Planning Under Pressure

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis? | MORE »

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Local TV News Grabs Viewers

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study. | MORE »

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PR Job Outlook Positive in Q1 of 2011

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011. | MORE »

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Image Patrol: WikiLeaks Squares Off With the U.S. Government

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government. | MORE »

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