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Monitoring Influencers Takes Combo of Manual Labor and Technology

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process. | MORE »

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U.S. ‘Alpha Females’ Choose Smartphones Over Sex

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. | MORE »

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U.S. ‘Alpha Females’ Choose Smartphones Over Sex

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. | MORE »

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5 Tactics to Help You Eliminate Your SEO Blind Spot

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web. | MORE »

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5 Tactics to Help You Eliminate Your SEO Blind Spot

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web. | MORE »

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Beware of Meaningless Social Media Numbers

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results. | MORE »

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Beware of Meaningless Social Media Numbers

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results. | MORE »

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Facebook Stocks Up on Feel-Good Capital in Advance of IPO

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool." | MORE »

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Facebook Stocks Up on Feel-Good Capital in Advance of IPO

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool." | MORE »

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Tip Sheet: Make the Changing Media Paradigm Work for You

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats. | MORE »

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