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Tip Sheet: Advise Your CEO to Take the Social Plunge

August 13th, 2012 by

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

Tip Sheet: Advise Your CEO to Take the Social Plunge

August 13th, 2012 by

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

August 13th, 2012 by

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.

5 Tips for Measuring Your Facebook Efforts

August 13th, 2012 by

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Address the ‘Me’ Questions: 5 Tips for Effective Management

August 8th, 2012 by

Fleishman-Hillard senior VP and employee communications pro Paul Vosloo gives five tips for successfully managing change within an organization.

Address the ‘Me’ Questions: 5 Tips for Effective Management

August 8th, 2012 by

Fleishman-Hillard senior VP and employee communications pro Paul Vosloo gives five tips for successfully managing change within an organization.

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.