Topics


avatar

Charting the Industry: Executive Bonus Pay Problematic for PR

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts. | MORE »

Comments Off

avatar

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

Comments Off

avatar

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

Comments Off

avatar

Forget the Controlled Town Hall, Employees Have the Social Floor

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers? | MORE »

Comments Off

avatar

Forget the Controlled Town Hall, Employees Have the Social Floor

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers? | MORE »

Comments Off

avatar

Issue Management: Solve a Potential Problem and Gain a Business Foothold

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy. | MORE »

Comments Off

avatar

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for … | MORE »

Comments Off

avatar

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for … | MORE »

Comments Off

avatar

Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

Comments Off

avatar

Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

Comments Off