An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.
Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.
The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.
Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.
Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.