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Charting the Industry: Orgs Wrestle With Social Media ROI

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media. | MORE »

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Recognizing CSR’s Value, PR Execs Work to Tie Citizenship Efforts to Biz Goals

Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business. | MORE »

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PR Measurement in 2011: Show the Science, But Trust Your Instincts

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year. | MORE »

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The ABCs of Social Media: Authenticity, Boldness and Credibility

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you? | MORE »

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Companies Not Yet ‘Like’-ing Social Media Customer Feedback

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback. | MORE »

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Social Media Archiving Tools Offer Variety of Features

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year. | MORE »

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Communicators Boost Budgets, Eye E-Mail

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets. | MORE »

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Public Relations 2.0 is Content-Based

In today’s PR world, every customer must be treated the same way PR people used to treat journalists. | MORE »

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PR News Readers Weigh In on Best/Worst PR Moves of 2010

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out. | MORE »

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Social Media Archiving Tools for Careful Organizations

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever. | MORE »

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