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New Managers Often Lack of Proper Training

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers. | MORE »

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Retailers Proven Kings of Customer Service

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

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Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials. | MORE »

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Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new … | MORE »

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B2B Companies Play the Field in Sports Arena for Branding Opportunities

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies. | MORE »

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Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing. | MORE »

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Certifiably Consumable: Buyers Respond Best to Official Seals 

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery. | MORE »

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Despite Multitasking, Consumers Still Drawn in by TV

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads. | MORE »

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Know Your Letters: Spelling Variations Matter in Branding 

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable. | MORE »

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Video: PR and the Battle for Social Media Leadership

In this video clip, PR News SVP and group publisher Diane Schwartz discusses with Ragan Communications’ Mark Ragan the importance of excellent
writing and communication skills in social media and the competition between marketing and PR for control of social media within organizations.

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