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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal. | MORE »

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Rupert Tweets and We Follow

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked. | MORE »

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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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To Make Your Organization CRM Ready, Know Thy Customer

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform. | MORE »

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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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Issues Measurement and Analysis: Ask These Questions First

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns. | MORE »

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PR News Poll: PR to Mobilize in 2012

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012. | MORE »

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PR News Poll: PR to Mobilize in 2012

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012. | MORE »

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Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles. | MORE »

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