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Mobile Users Spend More Time on Phones Than With Their TVs

August 22nd, 2012 by

Mobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.

Mobile Users Spend More Time on Phones Than With Their TVs

August 22nd, 2012 by

Mobile media users spend 2.4 hours per day using their smartphones to enjoy media content, access information and buy products, compared to 2.35 hours for watching TV.

Now Hear This: 5 Great Social Media Listening Tools

August 22nd, 2012 by

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.

6 Tips for Using Twitter’s Promoted Products for Brand Exposure

August 21st, 2012 by

PR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.

6 Tips for Using Twitter’s Promoted Products for Brand Exposure

August 21st, 2012 by

PR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

Air France’s Crisis Plan Addendum: Carry Cash

August 20th, 2012 by

The crew of an Air France plane that was rerouted for Syria had to ask passengers to pitch in for a cash-only refuel transaction.

Air France’s Crisis Plan Addendum: Carry Cash

August 20th, 2012 by

The crew of an Air France plane that was rerouted for Syria had to ask passengers to pitch in for a cash-only refuel transaction.

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.