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Socia Media Users Suffering From New Malaise

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

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Visual Value: Questioning Your Video ROI? Consider These Points

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

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Get Ready for Takeoff: A Google+ Flight Checklist

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.

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Few Companies Supremely Confident in Crisis Response

While most company executives maintain that their organization has a crisis plan in place, less than a third feel confident in their company’s ability to adequately respond during a crisis.

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Perpetuating Public Advocacy: 5 Criteria for Success

Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.

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Cut Through the Fog With Regular Forecasting

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

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