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Listen, Learn, Adapt: Harnessing The Growing Power of Facebook

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% … | MORE »

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Best Practices for Measuring ROI in Social Media

Following are guidelines to use when tracking ROI in your social media efforts: | MORE »

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Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. | MORE »

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A CMO Weighs In On The Marketing/PR Divide

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, … | MORE »

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PR and Marketing Clashing Over Green Initiatives

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% … | MORE »

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Team Conan or Team Leno?

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations. | MORE »

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Social Media for Brand Marketers: Still in Experimental Mode

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do … | MORE »

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Email Marketing: The ROI King

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, … | MORE »

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Best Practices for Implementing and Encouraging Energy Initiatives

To facilitate policies and campaigns focused on energy, smart companies engaged in the energy policy debate should focus on overcoming three obstacles. | MORE »

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Media Training: A 25-Year Perspective

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure. | MORE »

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