Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.
While more companies are investing in social and mobile initiatives, return on these investments remains unclear.
For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.
In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.
The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.
With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.
When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.
The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.