Topics


avatar

Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

6 Comments

avatar

PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

Comments Off

avatar

Define Green Success for Multiple Stakeholders Before an Initiative’s Launch

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders. | MORE »

Comments Off

avatar

Using Research and Measurement for a Company Rebranding Effort

American Water overhaults its brand thanks to an organized measurement and research program. | MORE »

Comments Off

avatar

PR as the Driver of Unification in an Organization

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities. | MORE »

Comments Off

avatar

Public Relations as the Driver of Unification in an Organization

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are … | MORE »

Comments Off

avatar

Case Study: PR Propels California Menu Labeling Bill Into Law

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law. | MORE »

Comments Off

avatar

Risky Business: Agency Tackles Economic Realities Head-On

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks. | MORE »

Comments Off

avatar

Adopting a Qualitative Approach to Media Measurement Assessment

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts. | MORE »

Comments Off

avatar

So Your Organization Has Been Sued: What Now?

Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.” | MORE »

Comments Off