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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Americans Buy Green Products, Even in Tough Times

June 11th, 2012 by

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.

Americans Buy Green Products, Even in Tough Times

June 11th, 2012 by

69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.

Oracle CEO Makes a Grand Entrance on Twitter

June 8th, 2012 by

Like 50% of CEOs, Larry Ellison is now on Twitter. His first task: Insult the competition.

Oracle CEO Makes a Grand Entrance on Twitter

June 8th, 2012 by

Like 50% of CEOs, Larry Ellison is now on Twitter. His first task: Insult the competition.

People Prefer Pinterest for Purchasing—Facebook Pales

June 7th, 2012 by

Pinterest users are 79% more likely to purchase items they saw pinned on Pinterest compared to Facebook users.