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Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives. | MORE »

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Social Marketing ROI Remains Murky

While more companies are investing in social and mobile initiatives, return on these investments remains unclear. | MORE »

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Metrics Prove PR Value at a Price

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high. | MORE »

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Twitter Watch: Followers of Best Workplaces

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter. | MORE »

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WOM Hurt By Recession 

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings. | MORE »

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Burson-Marsteller Hits the Delete Button

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook. | MORE »

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11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York. | MORE »

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Facebook’s Network Effect on the News: Key Takeaways for Any Brand

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

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