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Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.
In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Google shared statistics with the New York Times to prove that its social network is alive and well.
Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.