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Have You Analyzed Your Facebook Strategy Lately?

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t. | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA. | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA. | MORE »

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What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

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What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

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NASA’s Tweetups Soar to Great Heights

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends. | MORE »

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10 Sartorial Tips for TV Success

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately. | MORE »

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Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies. | MORE »

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Agency-Client Measurement Bond: Metrics Success a Two-Way Street

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities. | MORE »

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Tip Sheet: Content Fusion Keeps News Releases Alive

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem." | MORE »

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