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How CEOs Judge Comms Efforts: Gut Feel Out

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study. | MORE »

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Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

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Avoid the Firehose When Engaging Online

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across. | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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Relevant Content Big B2B Challenge

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results. | MORE »

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Twitter Watch: Followers of Best Workplaces

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list. | MORE »

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Take the Guesswork Out of Identifying Influencers

While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop. | MORE »

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Balancing Organizational and Personal Brands

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas. | MORE »

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Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit. | MORE »

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How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts. | MORE »

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