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For a Cost-Effective Way to Use Facebook, Be Active, Be Human

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank. | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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Twitter vs. Google’s ‘World’

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering. | MORE »

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Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros? | MORE »

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Small and Medium-Size Businesses Keep Buzzing Over Social Media

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms. | MORE »

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The Do’s and Don’ts of Using Social Media in Crisis Communications

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis. | MORE »

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Get With the Click: Five Tips to Lift Your Newsletter Click Rates

Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read. | MORE »

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How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

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