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Five Tips for Content Marketing Success

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans. | MORE »

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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results. | MORE »

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Coca-Cola Tops Brand Rankings—Retailers Make Gains

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010. | MORE »

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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results. | MORE »

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avatar

Coca-Cola Tops Brand Rankings—Retailers Make Gains

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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avatar

Five Tips for Content Marketing Success

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans. | MORE »

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Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers. | MORE »

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Consumers Down on Corporate Leaders

Corporate leaders and large international companies have seen their public trust diminish dramatically. | MORE »

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