Topics


avatar

Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence … | MORE »

Comments Off

avatar

Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability. | MORE »

Comments Off

avatar

Twitter Shines Bright Spotlight on Brands

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers. | MORE »

Comments Off

avatar

Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

Comments Off

avatar

Service Providers Tardy With Retention Programs

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving. | MORE »

Comments Off

avatar

A Peek Behind Twitter’s Trending Algorithm

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR. | MORE »

Comments Off

avatar

‘Basics’ of Communications Preferred by Consumers

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive. | MORE »

Comments Off

avatar

7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

Comments Off

avatar

7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

Comments Off

avatar

Assume There Are No Privacy Settings on Facebook, and Proceed From There

A glitch on Facebook revealed users’ photos that were meant to be hidden from view. | MORE »

Comments Off