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Use Storytelling Skills to Transform Your Web Content

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience. | MORE »

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Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks. | MORE »

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CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012. | MORE »

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CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012. | MORE »

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Despite Weiner, Twitter Usage Rises Among Politicians

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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