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PR News Launches West Coast Facebook Conference 

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts. | MORE »

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Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

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4 Tips To Identify Influencers on Facebook

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market. | MORE »

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Brands Benefit from Mother’s Social Touch

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers. | MORE »

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Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates. | MORE »

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Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools … | MORE »

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How to Be Ready for a 60 Minutes Moment

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis. | MORE »

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Develop Your Digital Identity With a Savvy Online-Centric Employee Style Guide

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills. | MORE »

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Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives. | MORE »

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Social Marketing ROI Remains Murky

While more companies are investing in social and mobile initiatives, return on these investments remains unclear. | MORE »

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