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15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

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Executive Branding Critical as Visibility Becomes a Clear Objective

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Dr Pepper Ten Targets Men, Alienates Women

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired. | MORE »

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Tip Sheet: The 7 Underlying Principles of PR Measurement

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable. | MORE »

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Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

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Tip Sheet: The 7 Underlying Principles of PR Measurement

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable. | MORE »

Comments Off

avatar

Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

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5 Ways to Provide PR ‘Air Cover’ for the Sales Force

PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand. | MORE »

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