Topics


avatar

Watch Your Language: When Cease-and-Desist Letters Go Viral

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

 | MORE »

Comments Off

avatar

The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

 | MORE »

Comments Off

avatar

Flirting With Disaster: Five Avoidable Missteps During a Crisis

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.

 | MORE »

Comments Off

avatar

The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

 | MORE »

Comments Off

avatar

Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

 | MORE »

Comments Off

avatar

Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.

 | MORE »

Comments Off

avatar

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

 | MORE »

Comments Off

avatar

Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

 | MORE »

Comments Off

avatar

Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The … | MORE »

Comments Off

avatar

Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

 | MORE »

1 Comment