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2011 CSR Awards: Cause Branding

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

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2011 CSR Awards: Sustainability/CSR Report

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines. | MORE »

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2011 CSR Awards: Employee Relations

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making … | MORE »

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Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet. | MORE »

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How to Punch Up Your Social Media Copy

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore. | MORE »

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Three Green Building Blocks: C-Suite Buy-In, Training, Employee Enthusiasm

As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs. | MORE »

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Setting PR Objectives: Forget About Complexities and Dive Right In

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way. | MORE »

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PR News Honors Winners of Legal PR Awards

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C. | MORE »

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In Public Relations, Looks Aren’t Everything (But They Sure Can Help)

As a PR professional, looking good and dressing appropriately is critical to getting your messages across. Here’s some tips on how to dress smartly, without breaking the bank. | MORE »

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PR News Survey: How Do You Define ‘Influencer’?

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions. | MORE »

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