Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines.
Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making …
As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs.
Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.
As a PR professional, looking good and dressing appropriately is critical to getting your messages across. Here’s some tips on how to dress smartly, without breaking the bank.
Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.