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Media Watch: Financial Coverage of Top Companies Takes August Dive

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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For Google, Transparency and Cynical Feedback Go Hand in Hand

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.

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Tip Sheet: Handling the Changing Space of Mom Blogging

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

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Tip Sheet: Handling the Changing Space of Mom Blogging

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

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6 Content Ideas to Expand the Reach of Your Small Business

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

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Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.

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CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.

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