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2012 Digital PR Awards: Video

October 1st, 2012 by

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.

2012 Digital PR Awards: Digital PR Team of the Year

October 1st, 2012 by

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.

2012 Digital PR Awards: Public Affairs

October 1st, 2012 by

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K

October 1st, 2012 by

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

October 1st, 2012 by

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.

2012 Digital PR Awards: Intranet

October 1st, 2012 by

Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.

2012 Digital PR Awards: Contest/Game

October 1st, 2012 by

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

2012 Digital PR Awards: Video

October 1st, 2012 by

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.

2012 Digital PR Awards: Digital PR Team of the Year

October 1st, 2012 by

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.

2012 Digital PR Awards: PR Firm of the Year – Digital

October 1st, 2012 by

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.