Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."
The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.
Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.
By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.
Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.
While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.
Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.
When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.