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Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach. | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference. | MORE »

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Facebook’s New Feed Feature: What Does It Mean for PR Pros?

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Charting the Industry: When Social Networking Gets Personal

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies. | MORE »

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Charting the Industry: When Social Networking Gets Personal

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies. | MORE »

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