Topics


avatar

2011 PR People Awards – CSR Leader of the Year

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown." | MORE »

Comments Off

avatar

Gov. Brownback Gets an F in Social Media

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech. | MORE »

Comments Off

avatar

4 Do’s and 4 Don’ts of Using Facebook as a PR Tactic 

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid. | MORE »

Comments Off

avatar

Klout Gives PR Pros Another Reason to Be on Google+

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool. | MORE »

Comments Off

avatar

Qantas Takes a Nose-Dive on Twitter

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results. | MORE »

Comments Off

avatar

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

Comments Off

avatar

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

Comments Off

avatar

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

Comments Off

avatar

How to Make a High-Tech Topic Go Mainstream

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience. | MORE »

Comments Off

avatar

Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

Comments Off