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‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success. | MORE »

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Institute Builds Green Rep by Stoking the Media’s Thirst for Info

In this excerpt from the new PR News’ Top 100 Case Studies in PR, Vol. 5, the Earth Advantage Institute builds its green cred through extensive stakeholder research and laser-focused media outreach. | MORE »

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Crisis Management Always Causes a Management Crisis

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often. | MORE »

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PR News Q&A: Keys to Increasing Facebook Engagement

Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts. | MORE »

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Creating a Winning Facebook Strategy: 10 Questions to Like

Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy. | MORE »

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Social Media Worth the Effort for Small Biz 

For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure. | MORE »

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Reputation Drives Brand Valuation

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value. | MORE »

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Journalists Follow PR Pros on Social Media 

It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting. | MORE »

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Sheen a PR Master?

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for … | MORE »

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