Topics


avatar

Charting the Industry: PR and Corporate Boards—A Critical Link

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies. | MORE »

Comments Off

avatar

Procter & Gamble Thinks Outside the Checkbook

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility. | MORE »

Comments Off

avatar

Staged White House Photos Nixed

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made. | MORE »

1 Comment

avatar

2011 CableFAXIES Awards: Media Relations Campaign

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S. | MORE »

Comments Off

avatar

New Item to Add to Crisis Plan: Hacker Attack Response

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for. | MORE »

Comments Off

avatar

The Ripple Effect of Nation Branding

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment. | MORE »

Comments Off

avatar

PR News Q&A: Monte Lutz on Engaging a Facebook Community

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates. | MORE »

3 Comments

avatar

5 Steps to Prepping C-Suite Execs for Media Interviews

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker. | MORE »

Comments Off

avatar

Women More Likely Than Men to Support Causes Through Social Media

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement. | MORE »

Comments Off

avatar

Event Communicators Prefer Face-to-Face to Virtual

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event. | MORE »

Comments Off