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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

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PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

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Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

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Beyond the Buzz: What Google+ Means for PR Pros

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available. | MORE »

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Careless Research From the Web Is a Killer

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts. | MORE »

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Media Beat: Corporate Leaders Top Reputation Driver

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory. | MORE »

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Teens Read Newspapers. Repeat: Teens Read Newspapers

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media. | MORE »

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Earned and Paid Media Make Beautiful Branding Music

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends. | MORE »

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Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

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Five Metrics to Help Measure the Effectiveness of Media Coverage

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met. | MORE »

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