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It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.