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Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady. | MORE »

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Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations. | MORE »

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PR News Pop Quiz: How Do You ‘Measure’ Up?

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News. | MORE »

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How to Create On-Point CSR Reports That Pop

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report. | MORE »

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A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging. | MORE »

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PR News Q&A: Separating the ‘Real’ Data From the Flawed

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice. | MORE »

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Integrating Blogging and Media Relations: A Roadmap For Success

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press. | MORE »

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To Best Leverage Facebook, Follow the ‘Rules of the Road’

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign. | MORE »

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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age. | MORE »

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Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

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