Topics

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Big Brands Trim Ad Budgets—More Room for PR$$?

September 19th, 2012 by

Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.

Big Brands Trim Ad Budgets—More Room for PR$$?

September 19th, 2012 by

Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

New PR Strategy May Earn the NFL an MVP(R) Award

September 18th, 2012 by

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

New PR Strategy May Earn the NFL an MVP(R) Award

September 18th, 2012 by

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

Management POV: Instilling Optimism to Build a Resilient Workforce

September 17th, 2012 by

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.