Topics


avatar

Marriott Books Room for Customer Reviews on its Own Site

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site. | MORE »

Comments Off

avatar

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

Comments Off

avatar

Nearly Half of Employers Unhappy With Worker Performance

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication. | MORE »

Comments Off

avatar

What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics. | MORE »

Comments Off

avatar

Young Americans Pledge Allegiance to Apple, Oreos

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores. | MORE »

Comments Off

avatar

Tips for Building the Ultimate Facebook Team

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected. | MORE »

Comments Off

avatar

Like This: Financial Advisers Adding Social to Their Portfolios

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations. | MORE »

Comments Off

avatar

How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

Comments Off

avatar

How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

Comments Off

avatar

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

Comments Off