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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you. | MORE »

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Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory. | MORE »

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Casey Anthony Jurors Offered Opportunity to ‘PR Up’

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media. | MORE »

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Is It Bedtime for Using One’s Children as a Talking Point in Messages?

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate? | MORE »

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News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families. | MORE »

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

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Another Good Reason for Doing Good

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line. | MORE »

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