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2011 CableFAXIES Awards: Media Relations Campaign

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S. | MORE »

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New Item to Add to Crisis Plan: Hacker Attack Response

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for. | MORE »

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The Ripple Effect of Nation Branding

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment. | MORE »

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Steve Jobs the New Uncle Walt

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company. | MORE »

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PR News Q&A: Monte Lutz on Engaging a Facebook Community

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates. | MORE »

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5 Steps to Prepping C-Suite Execs for Media Interviews

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker. | MORE »

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Women More Likely Than Men to Support Causes Through Social Media

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement. | MORE »

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Event Communicators Prefer Face-to-Face to Virtual

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event. | MORE »

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Management POV: Mark Organizational Milestones by Giving Back

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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