Topics


avatar

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

Comments Off

avatar

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

Comments Off

avatar

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

Comments Off

avatar

Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

Comments Off

avatar

Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

Comments Off

avatar

YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros. | MORE »

Comments Off

avatar

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

Comments Off

avatar

How to Take an Online Conversation Offline

Not all conversations between brands and their audiences should have the entire Web as an audience. | MORE »

Comments Off

avatar

2011 PR People Awards – CSR Leader of the Year

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown." | MORE »

Comments Off

avatar

2011 PR People Awards – CSR Leader of the Year

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown." | MORE »

Comments Off