Topics


avatar

Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO

To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.

 | MORE »

Comments Off

avatar

U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

 | MORE »

Comments Off

avatar

U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

 | MORE »

Comments Off

avatar

Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

 | MORE »

Comments Off

avatar

Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

 | MORE »

Comments Off

avatar

Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

Comments Off

avatar

PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.

 | MORE »

Comments Off

avatar

Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

 | MORE »

Comments Off

avatar

Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

 | MORE »

Comments Off

avatar

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

 | MORE »

Comments Off