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8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

Millennials Prefer to Work On—Not Occupy—Wall Street

September 25th, 2012 by

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

Millennials Prefer to Work On—Not Occupy—Wall Street

September 25th, 2012 by

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

The Numbers Are In: Content Marketing Budgets and Tactics Range Widely

September 24th, 2012 by

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.