PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data
â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study …
At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.
The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.
Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns.