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Apple: The Silence Before the Response 

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity. | MORE »

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Hispanic Social Media Gap to Close

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year. | MORE »

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Social Web Is Driven By Content Sharing 

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions. | MORE »

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Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

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Exploring Organizational Relevancy 

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers. | MORE »

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Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade? | MORE »

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Tip Sheet: Business Goals Point Way Toward CSR Success

George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value. | MORE »

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Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi

Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand. | MORE »

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Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media … | MORE »

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The Renaming Game: Crystal Clear Goals Trump New Business Cards

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change. | MORE »

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