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Cisco Named Most Environmentally Responsible IT Company

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts. | MORE »

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Local TV News Grabs Viewers

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study. | MORE »

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PR Job Outlook Positive in Q1 of 2011

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011. | MORE »

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Image Patrol: WikiLeaks Squares Off With the U.S. Government

Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government. | MORE »

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Case Study: New Year’s Eve Parties, Streaming Technology and Kissing Record Drive Product Launch

With the New Year upon us, we look back to Dec. 31, 2009, when North 6th Agency hosted multi-site bashes that broke a Guinness World Record and helped launch the Wisp toothbrush. | MORE »

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In a Crisis? Opinion Research Can Answer Key Questions

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits. | MORE »

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Don’t Let Social Media Trip Up Financial Communications

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance. | MORE »

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Seven Critical Questions to Ask Yourself in a Crisis

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble. | MORE »

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Common Sense, Energy Bill Can Jump-Start Climate Efforts

Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started. | MORE »

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Letter-Writing Success Not Just About Pen and Paper

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL … | MORE »

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