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Exxon Writes Its Own PR Rules

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government. | MORE »

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Macy’s Misses With Martha Recall

No company likes product recalls, but they do offer a way to communicate with customers on a more human level. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite. | MORE »

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Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the … | MORE »

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U.K. Riots Spawn Social Media Censorship Debate

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence? | MORE »

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Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the … | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry. | MORE »

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How to Treat Content as a Renewable Resource

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it. | MORE »

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PR Networking: Real-Life LinkedIn

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry. | MORE »

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