Topics

Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR

August 27th, 2012 by

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

August 27th, 2012 by

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

Tip Sheet: The Mobile Mix—PR Outreach Anytime, Anywhere

August 27th, 2012 by

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

Citizen and Pro Journalists Converge on Twitter as Empire State Building Tragedy Unfolds

August 24th, 2012 by

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Citizen and Pro Journalists Converge on Twitter as Empire State Building Tragedy Unfolds

August 24th, 2012 by

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

PR News Hotlist: 8 Tips to Boost Engagement on Facebook

August 23rd, 2012 by

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.