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10 Tips for Building an Engaged Facebook Community

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans. | MORE »

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Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

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Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

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Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

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10 Internal Engagement Principles for CSR Initiatives

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics. | MORE »

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Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation … | MORE »

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7 Tips to Consider for Your New Google+ Brand Page

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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