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The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

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Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

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Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

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NHL Ices Tweets With New Social Media Policy

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

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The Top 4 Core Types of Infographics

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.

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How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

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2011 Platinum PR Awards: Video Program

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the … | MORE »

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2011 Platinum PR Awards: Multicultural Campaign

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma … | MORE »

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