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Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

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PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

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Tip Sheet: Content, Deep Engagement Drive B2B Comms

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011. | MORE »

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Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time. | MORE »

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Tools of the Trade Show 

For PR pros, industry trade shows provide not only an escape from the office, but a wealth of communications opportunities. Martin Jones of March Communications provides a bevy of tips for creating a successful PR plan around your next event. | MORE »

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Apple: The Silence Before the Response 

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity. | MORE »

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Art Rooney Scores a PR Touchdown

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets. | MORE »

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Companies’ Social Media Offerings Fall Short on Business Info  

Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone. | MORE »

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Exploring Organizational Relevancy 

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers. | MORE »

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Hispanic Social Media Gap to Close

A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year. | MORE »

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