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Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.
E-mail may still be the most popular form of digital communication, but social networking is not far behind.
A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.
PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.