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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence … | MORE »

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Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability. | MORE »

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CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012. | MORE »

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Twitter Shines Bright Spotlight on Brands

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers. | MORE »

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Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

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Service Providers Tardy With Retention Programs

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving. | MORE »

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A Peek Behind Twitter’s Trending Algorithm

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR. | MORE »

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