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Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket. | MORE »

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Mobile Maps Big, While Geosocial Activity Remains Small

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare. | MORE »

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Mobile Maps Big, While Geosocial Activity Remains Small

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare. | MORE »

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10 Tips to Reach the Digital/Social PR Summit

From SEO to social media measurement, keeping your finger on the pulse of all things digital PR can be an exhausting exercise. Here are some tips to help you stay ahead of the curve. | MORE »

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10 Tips to Reach the Digital/Social PR Summit

From SEO to social media measurement, keeping your finger on the pulse of all things digital PR can be an exhausting exercise. Here are some tips to help you stay ahead of the curve. | MORE »

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Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011. | MORE »

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Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011. | MORE »

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Brands Take Note: Microsoft Opens Up So.cl to All Users 

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands. | MORE »

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Brands Take Note: Microsoft Opens Up So.cl to All Users 

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands. | MORE »

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Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

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