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How to Double Your Web Site, Double Your Voice

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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5 Tips to Save Your Rep in a Crisis and Avoid Becoming the Next Sheen, Weiner or Murdoch

PR News advisory board member Mike Paul offers five surefire ways to protect an executive’s—or your own—reputation in a time of crisis. | MORE »

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5 Tips to Save Your Rep in a Crisis and Avoid Becoming the Next Sheen, Weiner or Murdoch

PR News advisory board member Mike Paul offers five surefire ways to protect an executive’s—or your own—reputation in a time of crisis. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates. | MORE »

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Visual Value: Questioning Your Video ROI? Consider These Points

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts. | MORE »

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