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2012 Digital PR Awards: E-Mail Newsletter

October 1st, 2012 by

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Digital Marketing Campaign – $500K+

October 1st, 2012 by

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

There’s Nothing Like Soft Benefits To Keep and Attract Top Talent

October 1st, 2012 by

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

2012 Digital PR Awards: Location-Based Digital Campaign

October 1st, 2012 by

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

2012 Digital PR Awards: Crisis Management

October 1st, 2012 by

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Listening Campaign

October 1st, 2012 by

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.