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Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing. | MORE »

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Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their … | MORE »

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How to Keep Your Digital Programs ‘FTC-Free’

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability. | MORE »

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Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms. | MORE »

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Community-Minded PR Hiring Bucks Unemployment Trend

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions. | MORE »

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Global Communication Functions Becoming the Norm

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. | MORE »

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Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day. | MORE »

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How to Give a Top Dollar Sheen to Pro Bono Efforts

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors. | MORE »

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Customer Comms Drives Consumer Trust

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust. | MORE »

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Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction. | MORE »

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