Topics

Corporate Reputation and Single vs. Multiple Brands

August 2nd, 2012 by

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Universities ‘Admit’ Social Outreach Has Advantages

July 31st, 2012 by

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

Universities ‘Admit’ Social Outreach Has Advantages

July 31st, 2012 by

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

Social Media Mavens Talk Digital PR Strategy (Videos)

July 31st, 2012 by

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

#NBCFail Prompts NBC Execs to Tweet in Their Defense

July 30th, 2012 by

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.