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Journalists Source Socially for New Story Angles

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros. | MORE »

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Malick’s Method: How to Be a Media Darling

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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4 Tips To Identify Influencers on Facebook

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market. | MORE »

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PR News Launches West Coast Facebook Conference 

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts. | MORE »

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Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

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Metrics Prove PR Value at a Price

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high. | MORE »

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Twitter Watch: Followers of Best Workplaces

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter. | MORE »

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WOM Hurt By Recession 

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings. | MORE »

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