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Case Study: Using Twitter, American Airlines Defuses Security Incident

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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Case Study: Using Twitter, American Airlines Defuses Security Incident

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in. | MORE »

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avatar

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in … | MORE »

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Ship Crisis Affects Cruise Industry Rep

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. | MORE »

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Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in … | MORE »

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Ship Crisis Affects Cruise Industry Rep

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday. | MORE »

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PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. | MORE »

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