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Avon’s PR Staff on Call During CEO Transition Period

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process. | MORE »

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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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Use Storytelling Skills to Transform Your Web Content

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience. | MORE »

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Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks. | MORE »

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Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

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Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence … | MORE »

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Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability. | MORE »

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CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012. | MORE »

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