Topics


avatar

Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

Comments Off

avatar

Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

Comments Off

avatar

Getting a Customer Price Increase Right: Come On Down, Public Relations

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes. | MORE »

Comments Off

avatar

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

Comments Off

avatar

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

Comments Off

avatar

Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

Comments Off

avatar

Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

Comments Off

avatar

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

Comments Off

avatar

PR News Announces CSR Awards Finalists

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C. | MORE »

Comments Off

avatar

In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices. | MORE »

Comments Off