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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

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Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

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Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

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Corporate Trainers Have Social Media Reservations

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study. | MORE »

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Journalists Open to Pitches Via Twitter

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches. | MORE »

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Good Customer Service Proves Elusive

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between. | MORE »

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Celebrity Spokespeople Yield Negative Ad Scores

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources. | MORE »

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Americans’ Optimism on Economy Increases

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery? | MORE »

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Influencer Measurement Tools: They Drill Down, But How Far?

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing. | MORE »

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