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Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

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Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant. | MORE »

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Four Media Relations Faux Pas to Avoid on Twitter  

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals. | MORE »

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Moms’ Online Engagement Impacts In-Store Buys

Moms look to social media to participate in dialogues with brands, give feedback and get inside information. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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Facebook’s Timeline Finally Launches

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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