Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.
The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.
The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.
Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.
The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.