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Flesh Out the Real Deals: Follow the Five Rules of Influence

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market. | MORE »

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CR Reporting Rises Among Top 100 U.S. Companies

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives. | MORE »

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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

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10 Tips for Building an Engaged Facebook Community

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans. | MORE »

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Ashton Kutcher Opts for Lip-Synching Twitter Strategy

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets. | MORE »

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PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A. | MORE »

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PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A. | MORE »

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Opportunities in Media, Customer Relations Shared at Twitter Conference

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas. | MORE »

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