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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Diversity and Inclusion Must Be Communicated From the Inside-Out

September 10th, 2012 by

As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

September 10th, 2012 by

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

Content Marketing for Small Businesses in 3 Easy (sort of) Steps

September 6th, 2012 by

Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.

To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.