Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.
In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort
Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.
Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable
A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.
Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.
Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.
Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.
While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.
Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.