Topics


avatar

News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

Tags: , | Comments Off

avatar

Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers. | MORE »

Comments Off

avatar

A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

Tags: , | Comments Off

avatar

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

Tags: , , , , | Comments Off

avatar

Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

Tags: | Comments Off

avatar

An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

Tags: , , , , | Comments Off

avatar

PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

Comments Off

avatar

PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

Comments Off

avatar

Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

Comments Off

avatar

7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

Comments Off