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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Getting a Customer Price Increase Right: Come On Down, Public Relations

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

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In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices. | MORE »

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For a Cost-Effective Way to Use Facebook, Be Active, Be Human

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank. | MORE »

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Twitter vs. Google’s ‘World’

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering. | MORE »

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