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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

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PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.

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Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

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Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The … | MORE »

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Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

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Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

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Tip Sheet: Employees: The Best Tool in Your Comms Arsenal

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

 | MORE »

Comments Off

avatar

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

 | MORE »

Comments Off