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PR News Q&A: Monte Lutz on Engaging a Facebook Community

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates. | MORE »

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5 Steps to Prepping C-Suite Execs for Media Interviews

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker. | MORE »

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Women More Likely Than Men to Support Causes Through Social Media

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement. | MORE »

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Event Communicators Prefer Face-to-Face to Virtual

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event. | MORE »

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Management POV: Mark Organizational Milestones by Giving Back

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking … | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates. | MORE »

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For Optimal PR Punch, Be a Counselor First, Tactician Second

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals. | MORE »

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