Topics

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

GoDaddy Outage a Gift, Curse For Small Biz Owners

October 14th, 2012 by

Decade Productions’ Kenny Borg discusses the PR ramifications for small businesses whose websites went down during the GoDaddy outage.

Media Trainers Weigh In on Biden vs. Ryan

October 12th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree that Joe Biden controlled the vice presidential debate.

Media Trainers Weigh In on Biden vs. Ryan

October 12th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree that Joe Biden controlled the vice presidential debate.

Facebook ‘Wants’ a New Kind of Engagement

October 11th, 2012 by

Facebook is testing a new "want" button with seven major retailers.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

Toyota Moves Fast With Latest Recall, But Fumbles Initial Response

October 11th, 2012 by

First rule in managing the fallout from a product recall: Get your facts straight.

Toyota Moves Fast With Latest Recall, But Fumbles Initial Response

October 11th, 2012 by

First rule in managing the fallout from a product recall: Get your facts straight.