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Dr Pepper Ten Targets Men, Alienates Women

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired. | MORE »

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Tip Sheet: The 7 Underlying Principles of PR Measurement

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable. | MORE »

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A Crowdsourcing Misfire From Moleskine

Moleskine’s call for entries for a design contest has alienated a segment of its customer base. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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