Topics


avatar

Tip Sheet: The United States of Europe? Think Again

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe. | MORE »

Comments Off

avatar

Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

Comments Off

avatar

Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the … | MORE »

Comments Off

avatar

Charting the Industry: For Best PR Metrics, Infiltrate the Business

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that. | MORE »

Comments Off

avatar

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness. | MORE »

Comments Off

avatar

The State of Financial Comms: Adjusting to the ‘New Normal’

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging. | MORE »

Comments Off

avatar

PR News Launches West Coast Facebook Conference 

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts. | MORE »

Comments Off

avatar

Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

Comments Off

avatar

4 Tips To Identify Influencers on Facebook

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market. | MORE »

Comments Off

avatar

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools … | MORE »

Comments Off