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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information. | MORE »

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Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than … | MORE »

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Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media. | MORE »

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Can Airbnb Recover From Its Own Housing Crisis?

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future. | MORE »

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Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

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Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

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Venue Menu: Event Success a Tall Order Without Key Steps

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event. | MORE »

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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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