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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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Management POV: Mark Organizational Milestones by Giving Back

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives. | MORE »

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Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries. | MORE »

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Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking … | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Air France Pays Tribute to Flight Crew In Wake of Report 

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees. | MORE »

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Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24. | MORE »

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Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the … | MORE »

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Charting the Industry: For Best PR Metrics, Infiltrate the Business

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that. | MORE »

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Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness. | MORE »

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