Topics


avatar

U.S. Millennials Gloomier on Future Than Global Peers

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation. | MORE »

Comments Off

avatar

How to Create Visually Striking Infographics

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics. | MORE »

Comments Off

avatar

Bad Online Reviews Change Minds of 4 of 5 Consumers

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction. | MORE »

Comments Off

avatar

Why PR Pros Need to Use Infographics

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals. | MORE »

Comments Off

avatar

Media Watch: Financial Coverage of Top Companies Takes August Dive

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies. | MORE »

Comments Off

avatar

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

Comments Off

avatar

6 Content Ideas to Expand the Reach of Your Small Business

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics. | MORE »

Comments Off

avatar

Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media. | MORE »

1 Comment

avatar

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands. | MORE »

Comments Off

avatar

Is Panetta’s Terror Message the Right One?

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains. | MORE »

1 Comment