Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.
Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.
Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.
Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.
In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.
Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers
â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: …
At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.
Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.
With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.
Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.