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Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

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PR News Q&A: C-Suite Getting Serious About Crisis Planning

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference. | MORE »

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CSR + Sustainability Requires a New Language

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word. | MORE »

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Executive Interviews: Easy Questions the Hardest

The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones. | MORE »

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‘Most Innovative Companies’ and Their Presence on Facebook

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence. | MORE »

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Text Messaging and PR: Personal Platform a Powerful Call to Action

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution. | MORE »

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Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur. | MORE »

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Customer Analytics Top Marketing Priority

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network. | MORE »

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PR Agency Revenue Down 8.9% in 2009

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009. | MORE »

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Consumers Connect With Online Ads

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads. | MORE »

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