Topics


avatar

No Bobbling From Ben & Jerry’s

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers. | MORE »

Comments Off

avatar

Poll: Proving PR’s Worth Remains a Measurement Challenge

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners. | MORE »

Comments Off

avatar

Can Olympus’ Newest Leader Restore Confidence?

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence. | MORE »

Comments Off

avatar

Real-World Mobile Engagement Strategies for Nonprofits

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost. | MORE »

Comments Off

avatar

Seeking to Break Political Fall, Obama Opens Tumblr Account

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late? | MORE »

Comments Off

avatar

15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

Comments Off

avatar

15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

Comments Off

avatar

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them. | MORE »

Comments Off

avatar

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them. | MORE »

Comments Off

avatar

Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

Comments Off