Topics


avatar

Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way. | MORE »

Comments Off

avatar

PR News Q&A: Linking Media Efforts to Business Goals

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum. | MORE »

2 Comments

avatar

Curing Leadership Lip Dislocation During a Crisis

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady. | MORE »

Comments Off

avatar

Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity. | MORE »

Comments Off

avatar

Case Study: Tourism Bureau Extends Hospitality to Local Families With Special-Needs Children

Tourism Toronto developed a comprehensive CSR program based on three pillars.  Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism. | MORE »

Comments Off

avatar

Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

Comments Off

avatar

Open Government Cannot Succeed Without Trust

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public. | MORE »

Comments Off

avatar

Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

Comments Off

avatar

Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position? | MORE »

Comments Off

avatar

Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

1 Comment