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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

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Opportunities Abound for Brands With Facebook’s Open Graph

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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PR News Q&A With Clinton Schaff: Measuring Social Media Success

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite. | MORE »

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PR News Q&A With Clinton Schaff: Measuring Social Media Success

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite. | MORE »

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Seven Tips for Making Employees Brand Champions on Social Media 

Clearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality. | MORE »

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