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2012 Platinum PR Awards: Video Program 

September 15th, 2012 by

Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued

2012 Platinum PR Awards: Influencer Communications

September 15th, 2012 by

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued

2012 Platinum PR Awards: Satellite Media Tour

September 15th, 2012 by

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

2012 Platinum PR Awards: Online Press Room/Media Center

September 15th, 2012 by

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

2012 Platinum PR Awards: Research & Measurement

September 15th, 2012 by

  Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued

2012 Platinum PR Awards: Green PR

September 15th, 2012 by

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued

2012 Platinum PR Awards: Research and Measurement

September 15th, 2012 by

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued

2012 Platinum PR Awards: Online Communications

September 15th, 2012 by

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

 Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: Global PR

September 15th, 2012 by

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued