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SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

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Three Lessons in Building Your Local Reputation

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns.

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

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When Pitching Deal Bloggers, Don’t Be Frugal With Information

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

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