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PR News Q&A: Keys to Effective Influencer Measurement

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics. | MORE »

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Harried Journos Need Your Story-Shaping Skills

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters. | MORE »

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PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing. | MORE »

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Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality … | MORE »

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How to Expertly Prep Your Spokespeople for Video

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one. | MORE »

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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

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Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

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Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

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