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Infographic: Better Communication Needed Between Employees, Organizations

August 22nd, 2016 by

Though performance varies from group to group, the overall verdict is that “organizations need to help their employees better align with their organization’s strategy.” Conflicting priorities at work, caused by too many initiatives happening simultaneously, cause employees to feel more connected to their profession in general than to the organization that employs them.

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How to Be a Better Client and Improve Your PR Agency Partnership

August 22nd, 2016 by

The most important thing to realize about working with agencies is that it’s about much more than merely delegating work. One of the keys to working with an agency is to think about it as building a team outside your organization to help achieve your communication and business goals.

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Social Olympics: U.S. B2B Brands See Engagement Grow 50% as B2C Actions Drop a Bit

August 22nd, 2016 by

Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.

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The Week in PR

August 22nd, 2016 by

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

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Four Things to Remember Before You Begin Putting a Value on Your Firm

August 22nd, 2016 by

For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.

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Olympics 2016: 6 Key Plays for Crisis Preparedness in Sports PR

August 19th, 2016 by

Athletes are always on stage and they carry a tremendous amount of responsibility by representing not only themselves but also their sponsors (and their sponsor’s customers), their sport, their teams and their countries, which means they have much to lose when things go awry.

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5 Ways to Build Relationships With Media Before a Crisis Hits

August 19th, 2016 by

The classic school of crisis management is rooted in the concept of goodwill banks, with the idea being that a company builds up goodwill over time, which is a currency that helps withstand a crisis. While much has changed in the best practices of crisis management, the concept of building a goodwill bank still holds up. Fundamentally, building a goodwill bank begins with building relationships. Just like any relationship, if it’s one sided—where one party is always asking for something—it rarely becomes a trusted relationship.

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Pinterest Introduces Promoted Video

August 18th, 2016 by

Is advertising on Pinterest for you? According to Pew Research Center, Pinterest users are mostly white or Hispanic women under 50, often college-educated and earning $30k or more, but spread fairly equally across urban, suburban and rural populations. If this sounds like your demographic, take a good look at getting in on the ground floor of the newest addition to the Great Video Explosion of 2016.

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3 Sources PR Pros Can Use to Jumpstart Persona Research

August 18th, 2016 by

Smart communications professionals prepare well-thought-out objectives and tactics in the planning phase before ever presenting a list of measurable outcomes to the C-suite. But before naming these objectives and tactics, PR professionals need to know exactly who their intended audience is. Building personas—semi-fictional representations of individual archetypes within a brand’s ideal audience—is a crucial step in pinpointing the ideal target group for any PR or communications campaign. Here are the three richest sources for persona building.

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How Baseball Can Help Your Media Pitching

August 17th, 2016 by

While it’s almost time for school to begin in many parts of the country, there’s still a bit of time left in baseball season. And since the topic of today’s post is media pitching, our baseball-addled mind, or what’s left of it, thinks of relating media pitching to baseball pitching. It’s also a chance to, er, throw in a bunch of baseball references.