The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.
As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.
Winner: Sam Ford, Peppercomm As the Director of Audience Engagement at Peppercomm, an award-winning strategic communications/marketing firm, Sam Ford helps clients think about how to better tell stories that matter to the publics they seek …