If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.
As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware.
Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.