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How to Make a Blog Work for Your Brand – Infographic

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site. | MORE »

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last. | MORE »

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The 4 C’s of an Insightful PR Dashboard

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings. | MORE »

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How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

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Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

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3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

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7 PR Lessons From the Largest Healthcare Data Breach in History

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely. | MORE »

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How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them. | MORE »

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How an Agency Used Content to Turn a Brand Into a Thought Leader

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.  | MORE »

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5 Ways to Track Your Brand’s Impact on YouTube

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy. | MORE »

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