PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
As communications pros we know that storytelling can be a powerful tool.
Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.