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3 Reasons Why Email Marketing And PR Agencies Should Work Together

PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.  | MORE »

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Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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A Recipe for McDonald’s Image Problems: You Should Want Fries With That

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […] | MORE »

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What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

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5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them

Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.
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3 Questions to Ask to Make Killer Videos for Your Brand

Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand. | MORE »

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Snapchat Edges Closer to Prime Time With Sophia Vergara Show

“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further. | MORE »

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Tumblr Accelerating Its (Desktop) Appeal [Infographic]

Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
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4 Tips for Solving PR-Marketing Conflicts

The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions. | MORE »

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The Week in PR, May 4 – May 11

Airbnb sends a strong message and Walmart’s insult to injury.  | MORE »

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