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PR is Sales is Marketing is Advertising

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […] | MORE »

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3 Budget Web Animation Tools to Help Tell Your Brand’s Story

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals. | MORE »

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5 Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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Starting Up PR for a Startup

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.  | MORE »

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

PR pros should pay careful attention to the hacking of AshleyMadison.com. | MORE »

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away. | MORE »

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Beme App Taps Into Trend of Raw, Authentic Communications

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.  | MORE »

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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

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Find Your Level of Discomfort and Force Yourself to Stretch

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.” | MORE »

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Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News. | MORE »

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