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6 Instagram Hashtag Recommendations for Brands

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns. | MORE »

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Radical PR Time Management Tracking—Skip the Admin Hours

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »

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How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week. | MORE »

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Who Media Trained Brian Williams?

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it. | MORE »

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4 Tips for Conquering Public Speaking Fears

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers. | MORE »

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4 Ways to Avoid Overservicing PR Clients

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained. | MORE »

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A Crisis Team Can Save Your Brand

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens. | MORE »

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Make Sure Your Message Has a Goal

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience. | MORE »

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Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

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