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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

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5 Skills For Better Strategic Communications

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee. | MORE »

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PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products. | MORE »

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6 Thought Leadership Tips for PR Pros

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.  | MORE »

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Week in PR

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder? | MORE »

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Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative. | MORE »

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5 Reasons Why Your Company Needs to Hire a PR Firm

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do. | MORE »

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How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story

To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy. | MORE »

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Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector? | MORE »

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5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

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