Topics


avatar

How to Prove Social Media’s Value to the C-Suite

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value. | MORE »

Leave a comment

avatar

Twitter: Millennials’ Choice for Digital Communications

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable. | MORE »

Leave a comment

avatar

Email Tips: Use Humor, Good Judgment

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream. | MORE »

Leave a comment

avatar

Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling. | MORE »

Leave a comment

avatar

What It Means to Be an Intern in 2015

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.  | MORE »

Tags: , | 1 Comment

avatar

To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »

2 Comments

avatar

A Day in the Life of PR: Win a $500 AmEx Gift Card

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »

Leave a comment

avatar

4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »

Leave a comment

avatar

How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

Leave a comment

avatar

5 Ways to Spark Your Instagram Content Plan

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

Leave a comment