For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.
If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.
The best way to generate content that is useful and sharable is to practice brand journalism.
Frito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag.