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How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

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CSR Warning: Ensure You Don’t Exploit Your Storytellers

If you’re not careful, your CSR efforts might hurt those you seek to help. | MORE »

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How to Make a Blog Work for Your Brand – Infographic

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site. | MORE »

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last. | MORE »

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The 4 C’s of an Insightful PR Dashboard

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings. | MORE »

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Disney Parks’ Videos, Photos Lead Travel Brands on Social

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.  | MORE »

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3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

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7 PR Lessons From the Largest Healthcare Data Breach in History

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely. | MORE »

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How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them. | MORE »

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How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

As communications pros we know that storytelling can be a powerful tool. | MORE »

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