Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.
Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.