The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach.
When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.
For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup.
The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.
As with all aspects of the client-agency dynamic, expectation setting and feedback is a key aspect of success.