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By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
This ain’t your father’s crisis PR. It’s time to adapt.
PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.
In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.
In order to have an illuminative PR measurement plan it has to be thought about early and often.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
What are PR leaders thinking about as we head toward 2016?