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Picture This: Retailers Flock to Instagram

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.

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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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PR Insider: 5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed.

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

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How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

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