Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
There are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you’ll see a reduction in pressure and tension.
Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.