There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.
Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.
The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.
CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.