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Act Like a Journalist

I make sure our PR outreach/content is always educational, sincere, and practical.  | MORE »

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A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization. | MORE »

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Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

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Inserting ‘Behavior Design’ into Your PR Effort

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization. | MORE »

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Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

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The New Normal

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance | MORE »

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A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions. | MORE »

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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic. | MORE »

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Google for Communicators: A Q&A With Christopher Penn

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation. | MORE »

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PR Insider: It’s Time for PR People to Think Like Start-Up People

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.  | MORE »

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