Topics


avatar

PR Insider: TV Is Still Important in Your PR Plan

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way. | MORE »

Tags: , | Leave a comment

avatar

How to Enhance PR Via Long-Term Planning

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.  | MORE »

Leave a comment

avatar

Live Wires

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels. | MORE »

Leave a comment

avatar

The Holidays Create New Ways to Connect with Audiences

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out. | MORE »

Leave a comment

avatar

Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia. | MORE »

1 Comment

avatar

PR Lessons for Dealing With a Protracted Crisis

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision. | MORE »

Leave a comment

avatar

Exec Coaching Can Boost Productivity

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals. | MORE »

Leave a comment

avatar

Infographic: American Spending on Halloween Candy Is Spooky

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about. | MORE »

Comments Off

avatar

7 Factors in Content Creation for Google

Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »

Tags: , | Comments Off

avatar

What Scares You Most About PR?

On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »

Comments Off