A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.
As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.