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PR Insider: The Business Case for PR

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR. | MORE »

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Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

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When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

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6 Ways to Help Manage a Heavy Load

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast. | MORE »

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Lessons Learned from the Kraft Heinz Press Release

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. | MORE »

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How I Got Here: Better, On Time, Paranoid

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better. | MORE »

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Telecoms Use Promos to Grow Social, Biz

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee. | MORE »

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Serving Up Content for a Snackable World

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success. | MORE »

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4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

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5 Positive Management Takeaways From Mad Men’s Don Draper

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style. | MORE »

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