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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf. | MORE »

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6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

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PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.  | MORE »

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PR Insider: Is Uber’s Meteoric Rise Threatened?

There are important lessons we can take away from a close look at the rise of Uber. | MORE »

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5 Tips for Building Relationships with the Media

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet. | MORE »

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NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.  | MORE »

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Infographic: The State of Infographics

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage? | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted. | MORE »

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