The ambiguity around the question of whether or not you’ll get the job after your internship isn’t really all that important. It’s great to get the offer, but what’s really important is making the most out of your time spent in the working world. For those out there who’ve already locked down their summer internships, or even if you’re still looking or considering making the jump, here are a few things I learned from my internship with PR News.
More and more, brands are realizing that audiences (especially young audiences) are spending a lot of time on YouTube, and that the video platform’s influential content creators are perhaps the best target for their media relations efforts. Consumers aged 13-24 spend more time watching YouTube than TV, it has been reported—the former seems more promising in the ROI department.
Budweiser has long liked to think itself an essential part of the American identity. In recent years the company hasn’t shied from proclaiming itself as such. In a continuation of the beer’s patriotic branding, Anheuser-Busch InBev announced its boldest move yet: Budweiser will be removing the brand name from its cans and bottles, and rebranding the beer simply as “America.”
The 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must re-evaluate how to approach the unpredictable and unforgiving crises they face in today’s new media landscape.
After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on virgin land on a daily basis. Certainly social media has been legitimized. Nearly every business has a social presence, as do nearly 90% of the 193 U.N. country governments and world leaders, even the Pope, a Burson-Marsteller report says.
Scenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.
Many companies don’t even refer to LinkedIn in their social media policies, much less provide guidance on how to use LinkedIn effectively. By contrast, policies frequently describe how employees are to behave with Facebook, Twitter, Instagram and others. As a result, companies are taking a big risk with LinkedIn if employees “go rogue” and don’t consider their company’s brand when writing their LinkedIn profiles.
As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our stories in a compelling way.
Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable. This allows communicators to make well-informed decisions backed by data, which can then be used to concretely prove their team’s business contributions to the C-suite.