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PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.
The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.