Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.
We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.
In 2009, Bob Troyer, public relations chairman for the All-American Soap Box Derby, approached AKA MEDIA INC. to help promote, publicize, broadcast and digitize the event. The agency worked closely with the Derby for the next five years, but in 2014 the Derby raced ahead to a new level.