Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.
To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.
Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.