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Tell a Good Story First, Develop a Content Strategy Second

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline). | MORE »

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How Will You Use Getty’s New Free Images in Your PR and Communications?

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website. | MORE »

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How to Aspire to ‘Business Brilliance’ as a PR Pro

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.  | MORE »

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PR Insider: Know the Media Landscape and Improve Relations

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach. | MORE »

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Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

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Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

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For PR Pros, Bonding With Sales Reps Should Be Top Priority

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines. | MORE »

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Why is #NationalPancakeDay Trending on Twitter?

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity. | MORE »

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Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity. | MORE »

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PR Insider: Embracing Digital in Today’s Marketing World

Brands that aren’t leveraging digital opportunities are giving away business to their competitors. | MORE »

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