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Create a Schedule to Make Your YouTube Channel Stand Out

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels. | MORE »

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Two-Way Communication Key to Get Millennials to Think Strategically

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.  | MORE »

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How to Handle Demanding Clients

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right? | MORE »

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How to Make Sure Visual Storytelling Stays Within the Law

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel. | MORE »

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The Week in PR, July 13 – July 20

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

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Find Your Level of Discomfort and Force Yourself to Stretch

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.” | MORE »

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This is What a Successful Agency-Client Relationship Looks Like

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007. | MORE »

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Interactive Media as Prime Content for Communicators

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.  | MORE »

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5 Parts of a Successful Email Pitch

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom. | MORE »

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