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The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

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Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

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For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

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5 Tips for Successful Partnerships With PR Agencies

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.  | MORE »

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NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

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6 Pinterest Tips for Telling Your Brand’s Story

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there. | MORE »

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Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag. | MORE »

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5 Tips for Communicating Complex Subjects

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.  | MORE »

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Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to. | MORE »

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10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

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