Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.
If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.