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Starting Up PR for a Startup

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.  | MORE »

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

PR pros should pay careful attention to the hacking of AshleyMadison.com. | MORE »

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away. | MORE »

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Beme App Taps Into Trend of Raw, Authentic Communications

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.  | MORE »

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How to Handle Demanding Clients

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right? | MORE »

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How to Make Sure Visual Storytelling Stays Within the Law

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel. | MORE »

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The Week in PR, July 13 – July 20

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

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Find Your Level of Discomfort and Force Yourself to Stretch

“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.” | MORE »

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Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs

Gathering more talent needs to be offset by a boost in billable hours or profits suffer. That concept has been missing at larger PR firms, according to a new financial benchmarks study conducted by Gould + Partners for PR News. | MORE »

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