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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

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Google for Communicators: A Q&A With Christopher Penn

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

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PR Insider: It’s Time for PR People to Think Like Start-Up People

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.

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3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

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Facebook Rolls Out ‘Facebook At Work’

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

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5 SEO Tips to Help Your Content Stand Out from the Competition

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

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4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

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6 Tips to Improve Your Content’s Google Search Ranking

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

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4 Must-Have Components of Successful Cause-Related Programs

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

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Daily Facebook Engagement Rises to 70 Percent of Users

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

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