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3 Ways to Stay Focused on Your PR Objectives

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.  | MORE »

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How Visual Storytelling Makes Emotional Connections [Infographic]

Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos. | MORE »

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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor. | MORE »

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10 Twitter Chat Tips Sure to Spark Engagement

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages. | MORE »

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Bake in PR Measurement First

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset. | MORE »

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Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum. | MORE »

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A World Without Twitter?

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […] | MORE »

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