Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.