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PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media. | MORE »

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How St. Baldrick’s Agency Secured ‘TODAY’ Coverage on a Tiny Budget

St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research. | MORE »

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4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

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Making Time for Face Time With PR Clients

While it’s possible to conduct business without ever meeting in-person with clients in certain cases, but we shouldn’t forget about the value of such interactions.  | MORE »

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How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

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Small and Midsize Agencies Prospering

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.  | MORE »

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Key Ingredients in PR for New Restaurants

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family. | MORE »

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PR Tactics Can Boost Internal Communications

Internal communications is one of the most nettlesome aspects of PR. It’s tough making sure everyone in-house is receiving the message. There are things that can bolster internal relations, and they closely resemble what you do for external campaigns. | MORE »

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The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

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4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

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