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How PR Pros Can Shape a Brand’s Culture to Avert Looming Crises

April 18th, 2016 by

Every day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.

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How Speakers Can Capture an Audience Fast and Craft an Unforgettable Ending

April 18th, 2016 by

In my experience, it’s often helpful to save writing the opening of the speech for later in the process, rather than trying to start with some engaging anecdote or shocking fact and then trying to build your speech around your opening.

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To Compete in an Omni-Channel World, Adopt a New Mindset

April 15th, 2016 by

Omni-channel marketing is no longer the buzzword du jour. It’s time to dispel the confusion over what it is and adapt to the new world it’s creating for public relations practitioners. Omni-channel is often confused with holistic or integrated marketing communications. It’s different. Forward-thinking clients and CMOs consider it the future and you should, too.

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2 Rebranding Tips to Help Refresh Your Image

April 15th, 2016 by

Rebranding is never easy. What is really behind a rebranding effort is an attempt to uproot deeply held misconceptions about a brand; a mere facelift isn’t going to fix these communications problems. As many communicators know, perception can be a powerful force when it’s working against you.

Verizon workers picket in front of a company facility, Wednesday, April 13, 2016, in New York. Tens of thousands of Verizon landline and cable workers on the East Coast walked off the job Wednesday morning after little progress in negotiations since their contract expired nearly eight months ago. (AP Photo/Mark Lennihan)

Verizon CEO Responds Promptly to Sanders in LinkedIn Post

April 14th, 2016 by

After facing heavy criticism from Bernie Sanders, Verizon CEO Lowell McAdam took to LinkedIn the same day to set the record straight. In a post called “Feeling The Bern of Reality — The Facts About Verizon and The ‘Moral Economy,'” he said “The senator’s uninformed views are, in a word, contemptible.” He went on to rebut claims that Verizon underpays taxes and doesn’t help America with its profits.

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5 Tips for Launching Your Brand on Instagram

April 14th, 2016 by

Instagram isn’t just for companies with visually appealing products. Every brand—even B2B, nonprofits and associations—can use this optically intense platform. It’s an established fact that visual storytelling yields the highest rate of engagement, and there’s no better place to do it than Instagram. These tips can help you shift some of your brand communications away from text and toward visuals.

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Rise of the Machines: Facebook Adds Bots to Messenger App

April 13th, 2016 by

As tech companies continue to invest in bot technology, automation is on the road to becoming the default way customers interact with businesses in a variety of different ways. Facebook announced that the company is set to begin a broad implementation of bots into its already incredibly popular Messenger app. With its access to more than 900 million users and 50 million businesses already on the platform, Facebook’s move could be seen as the most viable shift to bring bot technology into the communications mainstream.

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4 People to Include on Your Communication Alert Team

April 13th, 2016 by

When you’re putting together preparations for the possibility of a crisis, internal communications is usually not the first thing to come to mind. But it’s an essential part of crisis response preparedness; you must loop in employees, owners, board members, investors and the wider community (including the families and business associates of all the above) if you want to maintain your reputation.

BERLIN, GERMANY - MARCH 21:  Flags reading 'Equal Pay Day' are seen during the 'Equal Pay Day' demonstration on March 21, 2014 in Berlin, Germany. The annual event recognizes the wage gap between the sexes in the country, where women's salaries still lag behind that of men, particularly in the states that were once East Germany.  (Photo by Adam Berry/Getty Images)

Brands Carefully Support National Equal Pay Day

April 12th, 2016 by

Twitter was abuzz on National Equal Pay Day. Top tweeters seemed to be politicians, political organizations, media brands and unions. A few brands touted their gender-neutral compensation bona fides today on social. On the other hand, many brands seemed to approach the day cautiously, preferring to remain silent on social rather than wade in on what could be seen as a controversial topic.

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#NationalGrilledCheeseDay—a Flame-Proof Trending Topic

April 12th, 2016 by

Jumping on trending hashtags is something that brands should take very seriously. We’ve all seen brands haphazardly insert themselves into a trending topic only to go down in flames moments later. At times, social media is serious business and it pays to keep a close eye on the conversations happening online. But at other times, like today’s #NationalGrilledCheeseDay, jumping on trends is relatively safe and can add some fun to your branded communications.