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4 Tips for Building Relationships with Bloggers

Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets. | MORE »

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Target Photoshops its Way Into Bad PR

Target’s “Thigh Gap” results in major blowback for the retailer.  | MORE »

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PR Insider: The Rise of Hidden Paid Content

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content? | MORE »

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Measuring PR Impact Requires a Philosophy of Building Relationships

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is. | MORE »

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Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level. | MORE »

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10 Must-Know Tips for Getting the Message Out on Twitter

Be sure you are getting the most out of Twitter by embracing these key tips. | MORE »

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PR Insider: Hey Pay-to-Play – Get Off My Lawn!

PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.  | MORE »

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Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

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Finding a ‘Happy Medium’ in User-Generated Content

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher. | MORE »

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Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

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