There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift
Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.