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4 Tips for Working With External Bloggers

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust. | MORE »

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Toshiba Uses Strategic Meetings to Integrate and Boost Communications

When Toshiba America Medical Systems was set to roll out a national advertising and marketing campaign late last year, Charlene DeBar, manager of corporate communications, thought it was an opportune moment | MORE »

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A Crisis Team Can Save Your Brand

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens. | MORE »

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Building Successful Media Partnerships for Your Brand

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign. | MORE »

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4 Ways to Tie Twitter to Your Overall PR Strategy

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization. | MORE »

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5 Clues That It’s Time to Part Ways With a PR Client

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?  | MORE »

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3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

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For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution. | MORE »

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5 Nonverbal Crisis Communications Tips

In a crisis situation, your physical presence can say just as much as the message you are delivering.  | MORE »

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Staying Ahead of the Communications Technology Tidal Wave

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment? | MORE »

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