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9 Ways Spokespeople Can Annoy Reporters

March 22nd, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

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Twitter’s 10th: A Fond Look Back at 10 Tweet Fails

March 21st, 2016 by

We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.

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5 Ways PR Must Evolve Alongside the Publishing Industry

March 21st, 2016 by

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.

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5 Tips to Help Communicators Lead Brands’ Dialogues on Data Security

March 21st, 2016 by

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

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A Guide to Executing a Complete Media Analysis Research Report

March 21st, 2016 by

Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.

This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.

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Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite

March 21st, 2016 by

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

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Consumer Engagement With Brands’ Instagram Videos Up Nearly 90%

March 21st, 2016 by

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.

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How a Real-Time Content Hub Created a Global Stage for UNICEF

March 18th, 2016 by

Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.

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Find Your Niche: Building a Specialized PR Agency

March 18th, 2016 by

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

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A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.