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4 Elements of a Successful Blog Strategy

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »

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PR Insider: Making Facebook Work for PR

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created. | MORE »

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3 Snapchat Tips to Better Connect With Your Audience

If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy. | MORE »

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What Facebook’s Latest News Feed Changes Mean for PR Pros

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content. | MORE »

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8 Rules to Sharpen Your PR Writing

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting. | MORE »

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Google’s ‘Mobilegeddon’: 5 Tips to Fix Your Mobile Mistakes

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes. | MORE »

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PR Insider: Keeping It Short and Simple With the Media

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.” | MORE »

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4 Inducted Into PR News’ Measurement Hall of Fame

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.  | MORE »

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Ben Affleck Learns the PR Dangers of Censorship

Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.  | MORE »

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Communicators Scramble to Consolidate PR Metrics

Long the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance. | MORE »

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