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Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

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Finding a ‘Happy Medium’ in User-Generated Content

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher. | MORE »

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Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

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Tell a Good Story First, Develop a Content Strategy Second

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline). | MORE »

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How Will You Use Getty’s New Free Images in Your PR and Communications?

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website. | MORE »

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How to Aspire to ‘Business Brilliance’ as a PR Pro

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.  | MORE »

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PR Insider: Know the Media Landscape and Improve Relations

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach. | MORE »

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Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

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Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

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For PR Pros, Bonding With Sales Reps Should Be Top Priority

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines. | MORE »

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