Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.
“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.
Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.
When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.