Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds


The New York Public Library used Google mapping technology to focus campaign tracking and measure local engagement by branch. This, along with “thermometers” moving toward dollar and letters-written goals, let people see their impact and gave the campaign and the public concrete, achievable goals. Graphic courtesy of NY Public Library Organization: New York Public Library Timeframe: March - June 2010 Budget: $25,000 Talk about a scary plot for a book. This spring the New York Public Library faced the harshest budget cut in its history—a $37 million amputation that would force the closure of multiple branches and leave more than 730 employees without jobs. It was time to turn the page on a new kind of PR campaign.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.