The New York Public Library used Google mapping technology to focus campaign tracking and measure local engagement by branch. This, along with “thermometers” moving toward dollar and letters-written goals, let people see their impact and gave the campaign and the public concrete, achievable goals. Graphic courtesy of NY Public Library Organization: New York Public Library Timeframe: March - June 2010 Budget: $25,000 Talk about a scary plot for a book. This spring the New York Public Library faced the harshest budget cut in its history—a $37 million amputation that would force the closure of multiple branches and leave more than 730 employees without jobs. It was time to turn the page on a new kind of PR campaign.
Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds
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