Text Messaging and PR: Personal Platform a Powerful Call to Action

A Pew Research study released last month notes that nearly one out of three kids between 12 and 17 years old send over a 100 text messages a day. And four out of five teens say they sleep with their cell phones or keep them near their beds. OK, so kids that age are hardly your target audience. You’d be willing to bet that adults are all thumbs when it comes to texting. Well, you lose that wager.

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