Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in Mind


Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a vulnerable turning point in their lives. Getting them while they were young was key to steering them away from addiction. But over the years, that age limit has lowered appreciably as research has indicated that many substance abusers started their addictions when they were preteens. Mindful of these findings, CASASTART, a prominent substance abuse prevention program whose parent organization is The National Center on Addiction and Substance Abuse (CASA*) at Columbia University, homed in on a younger and even more vulnerable group—8-to 13-year-olds—with the express purpose of helping them to stay in school, off of drugs and alcohol and out of trouble with the law. For many years, the CASASTART program had relied on trainers traveling to conduct on-site workshops for community organizations, schools and police departments.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.