Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the National Park Services, its active recycling programs and its subsidized shuttle service to reduce car traffic to and from its events. However, in 2007, Wolf Trap’s president and CEO Terrence Jones initiated a new movement—“Go Green With Wolf Trap”—to elevate the organization’s green commitment under a unified sustainability effort that linked arts to the environment. FALLING IN LINE TO FACILITATE A CULTURE OF SUSTAINABILITY As part of the overall greening goals, Vienna, Va.-based Wolf Trap Foundation developed a communications strategy to efficiently guide the foundation toward meeting its communication objectives as well as provide a road map for communicating its greening efforts to its stakeholders. The first task on the agenda, then, was for the Staff Environmental Task Force to help foster a culture of sustainability throughout the organization and, in turn, set the direction of the greening efforts.
Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts
You might also be interested in:
- How an Agency and its Partner Convinced Social Media to #GetNaked
- How a Small PR Team Rebooted a Century-Old Brand's Strategic Story
- 4 Tips for a Successful Social Media Takeover
- This is What a Successful Agency-Client Relationship Looks Like
- How Influencers Built Buzz for Elizabeth Arden's UntoldMOMent Campaign