Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts


Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the National Park Services, its active recycling programs and its subsidized shuttle service to reduce car traffic to and from its events. However, in 2007, Wolf Trap’s president and CEO Terrence Jones initiated a new movement—“Go Green With Wolf Trap”—to elevate the organization’s green commitment under a unified sustainability effort that linked arts to the environment. FALLING IN LINE TO FACILITATE A CULTURE OF SUSTAINABILITY As part of the overall greening goals, Vienna, Va.-based Wolf Trap Foundation developed a communications strategy to efficiently guide the foundation toward meeting its communication objectives as well as provide a road map for communicating its greening efforts to its stakeholders. The first task on the agenda, then, was for the Staff Environmental Task Force to help foster a culture of sustainability throughout the organization and, in turn, set the direction of the greening efforts.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.