Discovery Education: Doubling the Fun with a Product Launch


Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery launched a new network, Planet Green, with overwhelmingly positive results. Annie Howell, senior vice president of communications and public affairs for Discovery Communications, discussed the campaign—and the company’s overall approach to communications—in CableFAX: The Magazine’s 2009 CableFAXIES Awards issue (CableFAX is a sister publication of PR News). Here’s what CableFAX’s PR Exec of the Year had to say: How did launching Planet Green compare to your previous roles at Discovery? Howell: Launching Planet Green tapped into every communications skill I have learned during these past two decades—from leading a team and developing strategy to writing, pitching and executing events as well as working hand in glove with the GM, production and marketing to build the brand, develop content and put together a board of advisers and partnerships with a dozen NGOs.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.