Case Study: The USO Maps Its Way to Measurement Greatness


Company: USO Agency: KDPaine & Partners Timeframe: 2007-ongoing The USO ( United Service Organizations) has deep roots in American culture. A congressionally chartered nonprofit organization that acts as a liaison between the American public and the U.S. military, it was established before WWII to support the troops and their families. Its services have evolved over time alongside emerging technologies and cultural changes.

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