Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at PricewaterhouseCoopers, who launched the worldwide Responsible Leadership campaign in conjunction with the firm’s 10th anniversary. “There is no silver bullet for launching a global campaign,” says Shannon Schuyler, managing director of corporate responsibility at PwC. But she does identify a few components that were integral to PwC’s success: • Leadership participation: “For us, it helped that we rallied around one common cause and engaged our senior leadership, who took a visible role in supporting the effort both internally and externally.” • Collaboration: “Our brand and communications teams worked closely together on the campaign, ensuring that we had a consistent message in the Web sites, internal communications, press releases and other deliverables.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.